How To Completely Optimize Your Google Business Profile
Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps.…
The 9 Most Important SEO KPIs You Should Be Tracking
If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are situational; they are specific…
Why Search Console Query Reports Are Inconsistent
Google’s John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of search queries than the…
How Language Model For Dialogue Applications Work
Google creating a language model isn’t something new; in fact, Google LaMDA joins the likes of BERT and MUM as a way for machines to better understand user intent. Google…
Twitter DM Search Lets You Find Messages By Keyword
Twitter is upgrading the direct message search bar, adding the much requested ability to search for DMs by entering keywords. This update to Twitter DM search is rolling out to…
Google Removed 7 Million Fake Business Profiles In 2021
In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. Additionally, Google prevented tens of…
Fruitful Link Building Strategies You Should Implement in 2022
Building a strong backlink profile is still relevant this year and will remain a priority for most marketers in the future. The process is quite complicated because every year, it…
A Guide For Enterprise Marketers
Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a search away and now,…
How Social Media Trends Can Influence Your SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Whether it’s participating in the latest…
How to Rank Seasonal Ecommerce Products
Google’s John Mueller answered a question about the difficulties of ranking seasonal products, mentioning how they suspected that structured data might be the reason. John responded with actionable suggestions for…
How to Build (And Structure) an SEO Team
SEO is a difficult task to do on your own. So having a team can make ranking on Google much easier. But how do you build an SEO team? Is…
The Link Title Attribute: What It Is & How To Use It
Link attributes abound in the world of SEO, including link title, alternative text, and others. In fact, there are newer rules you need to use if you wish to remain…
Differences & How to Use Them
The main difference between push and pull marketing is that push marketing focuses on pushing a product to customers, whereas pull marketing focuses on getting customers to come to you.…
6 Tips For Supercharging Google Display Network Performance
The Google Display Network (GDN) continues to be the largest contextual ad network on the internet. It’s also a cost-effective way to jump into the market for awareness and re-engagement.…
Register for the first Search Central Virtual Unconference Japan 2022! | Google Search Central Blog | Google Developers
Send feedback Thursday, March 24, 2022 The Search Central Virtual Unconference Japan 2022 is now open for registration. The sessions will be conducted in Japanese. If you are interested, be…
New Related Search Feature For AdSense Is Introduced
Google AdSense has been a great way for publishers to monetize their content through ads. Since the inception of AdSense in 2003, publishers have relied on this product offering to…
New Integration For GA4 And Search Ads 360
With the deprecation of Universal Analytics coming in July 2023, Google has introduced a new integration of Google Analytics 4 and Search Ads 360. This integration provides valuable and necessary…
Google Launches Third Product Review Algorithm Update
Google launches a third product review algorithm update in search results, which builds off of the product review updates introduced last year. The first product review algorithm update, which is…
Improving Product Review ranking, one year on | Google Search Central Blog | Google Developers
Wednesday, March 23, 2022 We’ve regularly heard through user feedback that people prefer detailed reviews with evidence of products actually being tested. Over the past year, we’ve updated how Search…
7 Tips For Landing Your Dream SEO Job
Can you imagine a world without search engines? You’d be stuck combing through endless pages of web content in a frustrating and usually vain struggle to find super important things…
8 Outdated SEO Strategies To Leave Behind in 2022
As technology advances, customer preferences and expectations intensify. While traditional marketing strategies still have their place in the marketing realm, entrepreneurs must find more creative ways to stay relevant in…
Rank Math WordPress Plugin Duplicate Sitemap Bug
Popular WordPress SEO plugin, Rank Math, has been found to have a bug that causes it to generate duplicate sitemap files. This strange bug in how sitemaps are generated is…
Why NAP & User Experience Are Crucial To Local SEO
NAP consistency is an important part of Google’s local search and Local Pack algorithms, which means that building citations with a consistent NAP on your Google Business Profile listing and…
Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To)
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’ve been re-optimizing Brafton’s blog content…
4 SEO Benefits of Going Public (A Unique Study)
The publicity generated by entering the stock market is an often welcome benefit for any company. When we dive deeper into all the media coverage and increased brand awareness, we…
Analyzing Your Local Organic Search Competition
A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results. From this competition…
Alt Text Only A Factor For Image Search
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate…
8 Fun & Engaging Content Marketing Trends In Hospitality
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the…
Should You Make the Move? An SEO’s Journey from Agency to In-House
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I’ve heard over and over from…
How Can I Rank Informational & Product Pages On The Same Keyword?
Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and a glossary article. The…