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Yandex Search Ranking Factors Leak: Insights
The search marketing community is trying to make sense of the leaked Yandex repository containing files listing what looks like search ranking factors. Some may be looking for actionable SEO…
Importance of Generating High-Quality Backlinks for the SaaS Industry
It’s no secret that the software-as-a-service (SaaS) industry is booming. In fact, according to a study by Dynatrace, the SaaS market is projected to grow from $126 billion in 2020…
Google Business Profile Optimization For The Financial Vertical
The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a…
11 Disadvantages Of ChatGPT Content
ChatGPT produces content that is comprehensive and plausibly accurate. But researchers, artists, and professors warn of shortcomings to be aware of which degrade the quality of the content. In this…
Pillar Pages: Why and How You Should Add Them to Your Content Strategy
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In a recent study, we found…
9 Common Technical SEO Issues That Actually Matter
In this article, we’ll see how to find and fix technical SEO issues, but only those that can seriously affect your rankings. If you’d like to follow along, get Ahrefs…
New Google Ads Feature: Account-Level Negative Keywords
Google Ads Liaison Ginny Marvin has announced that account-level negative keywords are now available to Google Ads advertisers worldwide. The feature, which was first announced last year and has been…
Identity & Custom User Experiences
Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today’s online landscape. Nancy Marzouk of MediaWallah joins me…
Twitter Introduces New Appeal Process For Suspended Accounts
Twitter is making a significant change to its account suspension policy starting on February 1. Per an announcement from the Twitter Safety team, users will be able to appeal account…
Google’s Gary Illyes Answers Your SEO Questions On LinkedIn
Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags. Illyes is taking questions sent to him…
Everything You Need To Know
Of all the many, many functions available in Google Ads, I have a few that are my favorites. And sitelink assets – previously known as sitelink extensions – are at…
7 Content Marketing Best Practices In 2023
Does a new year mean new content marketing best practices? Well, yes and no. Looking into the new year, there are new things to consider for your content marketing strategy,…
Get Your Team Ready for a Productive Year — Next Level
Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it…
How to Automate Dull SEO Tasks
Some SEO processes involve repetitively clicking things on a screen. Not the best use of your time. With the right tools, however, you can automate various SEO processes—and free up…
10 Tools You Can Use For SEO Competitive Analysis
A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many…
7 Essential Tips & Tricks You Might Not Know
It may not look like one of the fancy, paid SEO tools you’re used to logging into, but Excel remains one of the most versatile and powerful tools in an…
12 Great Link Building Tools That Are Essential To Your Success
Link-building strategies, along with SEO tools, have certainly changed over the years. Since the old automated link-building tools that automatically placed content like KontentMachine or GSA’s Search Engine Ranker, modern…
WordPress Admin Interface Is “Simply Bad”
Yoast SEO plugin founder, Joost de Valk, published a critical appraisal of the WordPress user interface (UI), saying that it makes it “harder to use” and may be a reason…
5 Signs It’s Time for an Enterprise SEO Platform
Search engine optimization (SEO) is a channel embraced by organizations of all sizes, and according to recent surveys, it’s one of the channels most prioritized by CMOs for 2023. Companies…
Top YouTube Videos, Shorts, And Ads of 2022
Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital…
8 Content Writing Tips From Experts In 2023
The digital market is volatile and ever-changing. Everyone is competing for popular keywords, and artificial intelligence is changing content creation. It can be a bit daunting, especially if you’re new…
Sustaining A SaaS Brand & Organic Channel During A Recession
During an economic recession, marketing budgets and ROAS typically comes under much more scrutiny. You should read this article for reasons you should not cut your SEO spending during a…
Is ChatGPT Use Of Web Content Fair?
Large Language Models (LLMs) like ChatGPT train using multiple sources of information, including web content. This data forms the basis of summaries of that content in the form of articles…
Where Are The Advertisers Leaving Twitter Going For The Super Bowl?
Since Elon Musk’s takeover of Twitter last October 27, 2022, things at the social media company have gone from bad to worse. You probably saw this coming from a mile…
An Apple Search Engine? – Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Happy Friday, Moz fans! In today’s…
Is Wix Good for SEO? Here’s Everything to Know About Wix SEO
As of 2023, Wix provides solid options for a basic SEO setup that will cover most needs but still lacks the flexibility of more advanced and granular settings. In this…
Google Updates Discover Follow Feed Guidelines
Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized. Google Discover Feed The…
Top YouTube Videos, Shorts, And Ads of 2022
Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital…
An In-Depth Guide For Beginners
Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world,…
Meta Reinstates Trump to Facebook & Instagram
Meta announced that the suspension of former president Trump from Facebook and Instagram will be lifted within a few weeks, with “guardrails” in place to discourage repeat offenses. 2021 Suspension…