13 Key Elements Of Successful YouTube Videos
YouTube is great for marketing, a fact that is supported by a ton of mind-blowing usage statistics. These are some that really stand out: 500 hours of video is uploaded…
Don’t Use The Target=”_Blank” Link Attribute In These Cases
Using the _blank link attribute will cause the link to open in a new browser window or tab. But it is not as straightforward as it seems. It turns out…
Local Economics Through the Lens of Elected Officials and Organizers
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you want to serve local…
Top 17 SEO Podcasts For 2022
Podcasts are a great way to keep up with the latest events in SEO. It’s a fast-moving space involving a wide range of activities, which is reflected in these top…
Facebook Shifts Focus To Short-Form Video After Stock Plunge
Following the greatest single-day stock drop in recorded history, Facebook CEO Mark Zuckerberg intends to shift the company’s focus to growing short-form video. Zuckerberg communicated this plan to Facebook employees…
Are Meta Keywords A Google Ranking Factor?
Meta keywords allow you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read on to learn whether there…
Are Sitewide Links A Google Ranking Factor?
Inbound links, ordinarily considered a positive thing for SEO, may cause problems if too many come from the same domain. But are sitewide links to other domains – are they…
4 Key Enterprise SEO Workstreams To Fast-Track Digital Success
The terms ‘workflow’ and ‘workstream’ are sometimes used interchangeably in error. Workflow is the pace or rate of speed at which the work you are doing takes place. It might…
The Complete Guide To Google Business Profile Reviews
If you’re like most people, you prefer to work with businesses you trust. That’s why we often turn to our family and friends to ask for referrals when looking for…
10 Important SEO Trends You Need To Know [Podcast]
Page Experience, Core Web Vitals, and link spam, oh my! Those looking for a bit of respite from the chaos of 2020 found more of the same in 2021 as…
Screaming Frog Adds Google URL Inspection API
Screaming Frog didn’t waste any time integrating Google’s new URL inspection API that allows access to current indexing data. The new API allows Screaming Frog to include seven brand new…
Subdomain to Main Domain Site Migrations
Google’s John Mueller was asked about migrating a subdomain to the main domain. His answer explained why this kind of site migration can be difficult to do. He explained what…
Google Manual Actions And Honest SEO Mistakes
Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. This is discussed in the…
6 Conversion Rate Optimization (CRO) Tips For Low Traffic Websites
Website traffic is an essential resource for every online business. Yes, for the obvious reasons – because more traffic can convert to more customers and therefore more money in the…
11 Ways To Improve Rankings
How would you rate your small business SEO performance, and what should you focus on next for greater success? SEO is the process of optimizing your site to rank higher…
How to Use STAT to Discover Extra Value in Your Keyword Data
Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe…
KPIs & Metrics That Matter For Digital Marketing Success In 2022
KPIs and metrics not providing you with much insight? Are you skipping measurements because they take so much time? Getting the data and evidence you need to make intelligent decisions…
How Google Search Understands Human Language
Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. Information about how these AI…
11 Classic Examples Of Exceptional Jingle & Slogan Writing
The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles…
How To Write A Stand Out SEO Resume (With Examples)
The type of SEO work you’ll embark on depends on the type of industry you work in. You might find an opportunity: In-house. With an agency. At an SEO SaaS…
70 Blogging Statistics for 2022
Subscribe for weekly updates Are you curious about the state of blogging in 2022? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click…
Want To Work At Search Engine Journal? Now Hiring A Skilled Copy Editor
Looking for an opportunity to flex your writing and editing muscles in a 100% remote role with a leading B2B publisher in the search space? Search Engine Journal is an…
7 SEO Myths and the Truths Behind Them
Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most…
How to Define & Track 7 Key Goals
Online marketing blog, Backlinko.com recently sold to SEMRush for an undisclosed amount. But we can safely assume it wasn’t cheap. Between 2013 and 2018, over 4,000 people signed up for…
Are Paid Links A Google Ranking Factor?
Google flat out tells us that links help them evaluate a site’s reputation, and that search rankings are “partly based on analysis of those sites that link to it.” We…
Beginner’s Guide To YouTube Video Advertising
Today’s advertiser is looking for ways to use video content in ads to increase visibility, engage, and convert leads. The good news is that getting started with video ads is…
How Google Maps Reviews Are Moderated
Google published an explainer that offers insights into how Google handles reviews left for local businesses on Google Maps. The article outlines the multiple steps and actions Google takes that…
Google Algorithm Updates: A Running Timeline of Major Changes
Latest Google algorithm updates: Product Review Updates (April, December 2021) Page Experience Update (2021) Core Updates (June, July, November 2021) Core Update (December 2020) Core Update (May 2020) Core Update…
What Is the Buyer’s Journey? How to Create Content for Every Stage
People rarely just search for whatever you sell, click on your website, and buy right away. In fact, 71% of them start their research with a generic search. They’re reading…
How To Outrank The Competition & Get Found [Podcast]
Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips. Whether they’re booking tickets or shopping for suitcases, the first…