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Local SEO Best Practices For Enterprise Restaurant Brands
With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search. Plus, more restaurant…
B2B Marketing: The Beginner’s Guide
At Ahrefs, we sell SEO tools. These tools are mostly used by other businesses. So, in order to reach them, we engage in B2B marketing. In this guide, you’ll learn…
How To Stop & Fix An SEO Spambot Site Attack
Spambot attacks are on the rise, with 25.6% of all internet traffic coming from a bad bot, and increasingly sophisticated methods are used to circumvent common security measures. Enterprises and…
The Top 5 Bad SEO Practices That Affect Your Ranking
Only an optimized website can climb up the search rankings. And you need good search engine optimization (SEO), decent keywords and quality websites for link building to achieve this. Such…
4 Strategies To Find Instagram Influencers Best Suited For Your Business
For another year, Instagram remains the top social media platform for influencer marketing. In the most recent State of Influencer Marketing by Linqia, 93% of marketers agree that Instagram is…
Experts Share 6 Key Differences
For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious. Fast forward to today and I find myself here in the editorial team at SEJ,…
How To Simplify Boring Tasks & Win Customers Over
This post was sponsored by WebCEO. The opinions expressed in this article are the sponsor’s own. SEO always involves a tremendous amount of work, no matter what kind of website…
Four Imperatives for Successful SEO Execution in 2022
On Tuesday, January 25 at 11:00 am PST / 2:00 pm EST, BrightEdge is hosting an instructional webinar, SEO Pro Tips for Success in 2022, with useful pointers on SEO…
Google Changes Recipe Structured Data Guidance
Google’s recipe structured data requirements have changed. The old way of structured data is no longer valid and Google requires updating the recipe structured data to the latest requirements. Recipe…
Instagram Subscriptions Let Creators Make Monthly Recurring Income
Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income. Starting today, Instagram Subscriptions is launching in a limited test…
Which Is Better for SEO?
Long-form content isn’t necessarily better for SEO than short-form content. As with many things in SEO, it depends. Sometimes, long-form content is overkill and a waste of resources. Other times,…
How To Get Free Hotel Booking Links In Google
A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links. This video can help Google Ads users learn how…
9 Tips To Help Your B2B Google Ads Campaigns Shine
It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online. In fact, 87% of B2B enterprises…
5 Powerful Marketing Activities: Lessons From Successful Brands
Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes. There are probably as many marketing activities as there are marketing goals. It’s hard to evaluate…
A Guide To Regular Expressions (With Use Cases)
Perhaps you’ve heard of regex but aren’t quite sure how it can be used in SEO or whether it fits into your own strategy. Regular expressions, or ‘regex’, are like…
How Contextualizing Topics can Lead to Press-worthy Content for Your Brand
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. More brands than ever are investing…
10 Common Myths About Content Marketing
Content marketing is having its moment; however, it is still undervalued and misunderstood to a large extent. Blogging became mainstream almost a decade ago. Since then, for most businesses, content…
Microsoft Clarity Analytics: Everything You Need To Know
Maybe you’ve heard colleagues or industry experts talking about Microsoft Clarity. But what is it and how does it work? Microsoft Clarity is a user behavior and website debugging analytics…
Avoid These 9 Enterprise SEO Reporting Mistakes That Devalue Your Data
Enterprise SEO can seem slow, expensive, and burdened with process. This is particularly true in reporting, where workflows and deliverables can be extensively detailed and nuanced. Whether you deliver physical…
5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them
Wish your product listings could rank better on search engines? Feel like your success is as limited as your crawl budget? Effectively ranking thousands of products, hundreds of categories, and…
Does Google Have A Problem With Big Robots.txt Files?
Google addresses the subject of robots.txt files and whether it’s a good SEO practice to keep them within a reasonable size. This topic is discussed by Google’s Search Advocate John…
New Features and Resources from Google Put a Spotlight on Local News
Judging by efforts both official and experimental, Google seems to be placing increased emphasis on local search. We have seen indications of this emphasis in different ways in our own…
HTTP Status Codes: The Complete List
HTTP status codes are server responses to client (typically browser) requests. The status codes are found in the server response. They include a three-digit number and usually have a description…
Google Shares Advice on Site Migrations
Google published a new video about site migrations. John Mueller offered insights into how Google handles website migrations and how long they can take. The major takeaways are that site…
Google’s Advice For Targeting Multiple Locations With One Website
Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. This topic is discussed during the Google Search Central…
Page Experience is Here to Stay: Moz Launches Performance Metrics Suite
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Way back in April 2021, I…
Should You Disavow Links From Spammy Yet High Authority Sites?
Today’s Ask an SEO question comes from David in Craughwell, Ireland, who asks: “When checking my and my competitor backlink profiles, I come across many links from firebaseapp.com and web.app…
What To Focus On This Year
As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings. It appears that Google has…
Good vs Bad Links: How To Identify Quality Links
“To get a higher ranking, you need to build links.” We’re sure you’ve heard experts making this recommendation. And it’s 100 percent effective if you do it right, but not…
Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs
Opt-in or opt-out? Do sales increase if you present customers with a list of upsells to choose from? If you make customers opt-out or deselect items, will you decrease buyer…