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A Guide to Optimizing for Google News, Top Stories, and Discover
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
How To Use AI To Build and Optimize SEO Internal Linking Structures
How your web pages link to one another is a crucial driver of search rankings. However, managing this internal linking can be a time-burning and mind-numbing task, so specialists put…
How To Set Up Google Analytics For Shopify
If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information…
Is It A Google Ranking Factor?
Keyword density has long been thought of as a ranking factor. Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google. Why…
7 Tips For More Engaging, Top Performing Instagram Carousel Posts
One of the biggest Instagram updates of the year was it becoming official that it’s no longer just a photo-sharing app. Now, you can do so much more on Instagram…
7 Steps To Outrank Your True SEO Competition
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. Any good athlete knows the value of watching a competitor’s games to study their…
7 Things I Wish I’d Known Earlier in My SEO Career
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
SEO Trends 2022, According to 44 Experts [Ebook]
What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2022? This is the question we ask every year here at…
InMotion Hosting Server Failure
InMotion hosting suffered a major hardware failure on Monday December 13, 2021. The point of failure was the RAID array, which is the hard drives. The current status is that…
New Marketing Ideas, Strategies & Channels For 2022
Feel like you can never generate enough leads or track the right metrics? Want to take your marketing campaigns to the next level but are overwhelmed by all the options?…
How Do I Deal With Large-Scale Pagination Issues?
Today’s Ask An SEO question is pretty specific, and yet the issue and advice could apply to a lot of situations. Annika in Stockholm asks: “We have four sites with…
PPC vs. SEO: Which Is Right for Your Business?
So you have some money to spend on your next marketing campaign, but where do you begin? We know paid advertising is an effective way to drive immediate traffic, and…
You Need This 2022 Marketing Calendar [Free Templates]
Goodbye, 2021! Adios. Auf wiedersehen. Don’t let the door hit you. As we set fresh eyes on the year ahead, there’s one opportunity that’s always going to be there for…
cPanel Plugin Contains Log4j Vulnerability
The popular cPanel web hosting server control panel software recently issued a patch to fix a critical flaw in the log4j Java library discovered in part of the software used…
How To Improve Your SEO Strategy
How do you build an SEO and content strategy that targets intent? Why is it important to consider search intent? How do you show the right content to the right…
How To Think More Creatively About PPC
It’s easy to fall into a strategic rut in PPC. Maybe you’re just sticking to proven tactics instead of testing. You could be accustomed to using formulaic creative instead of…
Google Experiences Internal Issues During Indexing
Recently Google Search Console sent out numerous emails alerting publishers of redirect errors. However on Monday the official Google Search Central Twitter account updated the search marketing community that the…
Get to Know Google Analytics 4: A Complete Guide
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
Ecom, Locom, or Informational: Google Tracks Locally and so Should You
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The majority of surveyed consumers say…
Using Google Trends To Optimize Your Content Strategy Timing [Podcast]
Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you…
Major Google Algorithm Updates You Need To Know For 2022 Planning
Each year, Google Search algorithms are updated thousands of times to ensure the most relevant, reliable results are listed most prominently. This ongoing commitment to searcher experience and the quality…
Don’t Do This On Facebook: A Guide For Marketers
Are you planning to market your brand on Facebook? You better follow the rules, or you’ll be out, and you’ll be out fast. A robust social platform for business marketing,…
You Don’t Need To Be An Authority To Rank
Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller. This is stated during the Google Search…
Google Will Deindex Pages If Site Is Down For Several Days
Google will begin to deindex your pages from search results if your website experiences more than a couple of days of downtime. This is stated by Google’s Search Advocate John…
Is The Quantity Of Images On Your Webpage A Google Ranking Factor?
Adding images to written content can help add context for readers and keep them engaged for longer periods. In turn, that could lead to more time on site, which increases…
Google Ads Allows Stock Photos For Image Extensions
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals. This update is part of…
Are HTML Lists A Google Ranking Factor?
Ordered and unordered lists are commonly used in web content to present related items, step-by-step instructions, etc. in an organized way. Using the <ul> element with <li> child elements creates…
Catastrophic Log4j Security Fail Threatens Enterprise Systems & Web Apps Worldwide
A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps. The vulnerability, listed as CVE-2021-44228 in the Apache Log4j…
Are HTML Heading Tags (H2-H6) A Google Ranking Factor? via @sejournal, @mirandalmwrites
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking…
7 Unexpected Lessons That Changed The Way I Write
If you’ve ever run from the shower to write down an idea or found a quarter in a birthday cake as a kid, you know how some of the best…