Everything You Need To Know
Remember what life was like before the internet was widespread? What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons…
YouTube Adopts Feature From TikTok
YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. Currently an experimental feature, YouTube’s new “comment stickers” are available…
Designing In Wix is Faster
Matt Mullenweg, the creator of WordPress, questioned why a revamp of the WordPress homepage and download page took weeks to almost finish when the same project would take one person…
6 Tips For Mastering Video Calls That Wow Your Clients
What if you and your clients could look forward to video meetings instead of viewing them as a necessary evil? According to a Korn Ferry 2019 study, “89% of workers…
Yoast SEO 19.5 Update Causes Fatal Errors
Publishers who updated to Yoast SEO 19.5 may have experienced more than they expected. Reports of fatal errors caused by the update soon began surfacing. Interestingly, the error appears confined…
6 Things I Love About Zapier’s SEO Strategy: A Case Study
Zapier is an “automation platform.” If you look at this single phrase that defines its category, there is not much search demand: 200 monthly searches in the U.S. and around…
Level Up Your Content Strategy – 5 Steps to SEO Success [Webinar]
What does it take to scale and run a successful enterprise SEO campaign? A crucial component of effective SEO is understanding the intent behind a search term. Your content strategy…
Google Algorithms And Updates Focusing On User Experience: A Timeline
As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on…
Facebook’s Popularity Plummets As YouTube Takes Top Spot With Teens
A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The percentage of US teens…
What Is Topical Authority & How Does It Work
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what…
Google’s Algorithms Can Understand When Sources Agree On Same Fact
Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. This update to MUM is part of a more significant…
AI Re-Ranking For Semantic Search
Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at…
9 Methods How To Gather Data In Your Market Research
The sole purpose of market research is to learn more about your customers, make the best business decisions and improve your chances of success in today’s competitive market. Brands need…
Digital PR Strategy: Building a Kickass Campaign
Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science Monitor,…
Wix Integrates Google URL Inspection API
Wix is integrating Google’s URL Inspection API directly into the new Wix Site Inspection Tool, providing users with an easy way to achieve and maintain a good search presence. Users…
Aftermath Of August 8 Google Outage
Google experienced a major outage this week that affected Search and Maps. Publishers and SEOs also reported problems with search indexing. The problem seems to largely be resolved, although earlier…
Meta Brings Automation To Small Business Advertising
Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. When creating an ad through a Facebook page, small businesses can…
How Do Retargeting Ads Work, Anyway?
Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you…
Microsoft Bing Adds Coupon Codes To Shopping Searches
Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. Now there’s no fear of missing out on an opportunity to save money…
How To See Google Search Results And Rankings For Different Locations
Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included…
Announcing the Local SEO Certification from Moz Academy
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 43% of people tasked with marketing…
A Marketer’s Guide To Livestream Shopping
Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping brings. Who would’ve thought the intoxicating combination of social media, live entertainment, and…
Guestographics Can Improve Your SEO: Here’s How
We are pretty sure that you already know about one of the most effective link-building tactics there is: guest blogging. But have you heard about guestographics? It’s like putting a…
A Guide To Organizational Nirvana
SEO project management is a strategic framework for promoting your website’s visibility, increasing brand exposure, and gaining credible leads through search engines. It relies on a comprehensive integration of SEO…
3 Key Content Marketing Strategies To Get Website Traffic From Month 1
This post was sponsored by Hands Off Publishing. The opinions expressed in this article are the sponsor’s own. You’ve just started a brand new site, published a lot of content,…
Avoid Duplicate Content In Business Profile Posts
Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. Google added a line to its Business Profile posts…
SEO Tips For Graphic Designers
SEO pros and graphic designers don’t always see eye to eye – and that’s a shame. Modern graphic designers often prefer clean designs with lots of white space, whereas SEO…
Fact Or Fiction? Let’s Bust Some Myths! [Ebook]
If you’ve ever questioned what is or isn’t a Google ranking factor, this one’s for you! The comprehensive Ranking Factors guide is back and updated for 2022. We’ve done the…
Google Ad Customizers: The How and Why
“I have never seen a kid work so hard at being lazy.” A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. She…
5 Instagram SEO Tricks for Better Reach
Businesses on Instagram may not have an SEO specialist, but they implement search engine optimization (SEO) intuitively. Moreover, SEO is a number one concern for those who want to win…