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Join us at Search Central Live | Google Search Central Blog
Thursday, February 18, 2021 On February 24 JST, we will host our first installment of our new event series called Search Central Live. This will be the first of a…
Where Do SEO Professionals Spend Their Budgets & Time?
Which SEO tasks do you spend the most time working on? Everyone has their own way of working, but there are core areas of SEO that appear to have more…
What Is Duplicate Content and How It Affects Your Site
The fact that language has a limited number of words means that you will inevitably have to repeat words, phrases and sentences. Further, you could be offering similar services to…
Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls
Since the arrival of GPT-3, content generators have multiplied the use cases for SEO. It seems a bi-monthly update to review the new progress in the field of language models…
Providing better product information for shoppers
Friday, February 26, 2021 Google’s mission is to organize the world’s information, and organizing product information for shoppers and retailers is an essential part of this mission. In the last…
WordPress Proposes Team to Improve Core Web Vitals
A WordPress proposal admits it is falling behind Wix and similar platforms and suggests they need to create a performance team to coordinate speed improvements. While some may find it…
New resources for video SEO | Google Search Central Blog
Wednesday, March 17, 2021 As global online video consumption continues to grow, Google aims to surface video content from diverse sources across the web. We want to make it easy…
3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need
This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own. Paid advertising is a time-intensive discipline. There’s so much to concentrate on and so…
Clarifications about the SharedArrayBuffer object message
Friday, March 19, 2021 Update on May 6, 2021: Due to unexpected circumstances, the Chrome team decided to postpone the restriction on the SharedArrayBuffer object on desktop to Chrome 92…
Google On Small Business SEO & How it’s Changing
Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with. Much of the content on the web aimed…
Practice problems and Math solvers structured data
Thursday, March 25, 2021 According to Unesco, nearly 1.5 billion learners had their education disrupted due to COVID-19. Almost overnight, students, parents, and educators had to adapt to new learning…
Is It a Google Ranking Factor?
You’ve likely heard the claims that you want to have a healthy code to text ratio (a.k.a., text to HTML ratio) when it comes to displaying content – typically text…
Improved data filtering and comparison on Performance reports
Wednesday, April 07, 2021 The Search Console Performance reports allow users to understand how people find their site on Google. Today, we’re introducing two improvements that will make the reports…
Indented Results Roll Out at 40% of SERPs
Recently, after months of testing, Google pushed a full roll-out of indented results. These are groups of organic results from the same domain, such as this result on a search…
Why Your Website Must Be Compliant
An unsettled website accessibility law environment creates confusion for businesses and courts over what an accessible web business is and how to make it compliant. In the U.S., digital accessibility…
What creators should know about Google’s product reviews update
Thursday, April 8, 2021 Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate…
10 Steps to Optimizing Videos for Search and Discovery
Video SEO has changed dramatically over the years. If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that…
Expanding support for APAC Search Central Help Communities
Friday, April 9, 2021 Earlier in 2020, we opened Google Search Central Help Communities in multiple markets like the Polish, Turkish, and Arabic communities. As we’ve been continuously working to…
10 Blogging Tips to Capture the Right Audience (and Keep Them)
Got a solid blogging strategy? I’m here to challenge it. Don’t have one? Keep reading. Developing the right blogging strategy – and optimizing it regularly – is essential. Here’s why:…
Announcing the Sustainable Monetized Websites video series
Monday, April 12, 2021 The new series Sustainable Monetized Websites is now available on the Search Central and the Google AdSense YouTube channels. This series focuses on the best practices…
How To Do Better Blogger Outreach for Building Backlinks
Link building is crucial for search engine optimization (SEO). It has a direct influence on how well you rank on search engines. Yet, the reality is that many SEO experts…
Upcoming changes to FeedBurner | Google Search Central Blog
Wednesday, April 14, 2021 FeedBurner has been a part of Google for almost 14 years, and we’re making several upcoming changes to support the product’s next chapter. If you use…
More time, tools, and details on the page experience update
Monday, April 19, 2021 Update on August 4, 2021: Clarified that Safe Browsing isn’t used as a ranking signal. Safe Browsing systems continue to play an important role to keep…
13 Unique & Free Keyword Research Tools You Didn’t Know You Needed
One of the biggest SEO mistakes you can make is neglecting keyword research in favor of producing “great content.” That’s because you need keyword research to pinpoint where your customers…
How we fought Search spam on Google in 2020
Thursday, April 29, 2021 Google Search is a powerful tool to help you find useful information on the open web. Unfortunately, not all web pages are created with good intent.…
Google’s New Best Practices For Writing Page Titles
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The way page titles are generated…
Video SEO best practices for ecommerce | Google Search Central Blog
Wednesday, May 12, 2021 Video is becoming increasingly common on ecommerce sites. As a site owner, you can use video to give shoppers a deeper understanding of products you sell…
Does Members-Only or Gated Content Have SEO Value?
Today’s Ask an SEO question comes from Kyriakos in North Carolina. Kyriakos asks: We have a B2B member only website. Some of the content on our site is available to…
Sunsetting the generic rich results search appearance on Search Console
Tuesday, May 25, 2021 Over the last few years, we have been hard at work adding more and more specific rich results search appearances to the Search Console Performance reports.…
Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools
Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. To solve for inconsistencies between each of these…