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8 Must-Have Content Guidelines To Set Writers Up for Success
Brands often turn to freelance writers or marketing agencies to scale up content production. But that’s not always a smooth process. A 2021 Semrush report shares that in-house content teams…
LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies
LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job seekers. The report aims to highlight…
What Happens When Google Picks The Wrong Canonical URL?
Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be fixed? This topic is addressed by…
Better Alternatives To ‘Click Here’
Nothing is more boring and unmotivating to a user than seeing a big “Click Here” or “Learn More” link. As a user, they’re already researching a product or a service…
9 Local Search Developments You Need to Know About from Q2 2022
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Just as you were absorbing all…
A Simple (But Complete) Guide
Making money via blogging is real. Whether you’ve just started a blog or have been running one for a while, implementing tried and tested tips can greatly help you increase…
Surfer SEO Unveils New Semrush Integration
Surfer SEO has a new growth management tool that includes backlink data provided by industry leader, Semrush. Here’s what the integration means for users. Surfer SEO Surfer SEO is a…
A Complete Google Search Console Guide For SEO Pros
Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online…
A Complete Guide To Mastering B2B Programmatic Advertising
Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it…
New Updates To Google Page Experience Scoring Revealed At SEODay
In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine…
Making Python Scripts Work In Browser For Web App Creation
Making Python Scripts work in a web browser involves handling web app functions inside a web page via Python Programming Language. Since JavaScript is the main programming language for making…
Does Google Crawl URLs In Structured Data?
Google’s John Mueller answered whether Google would use links in structured data for crawling. Getting links discovered, crawled, and then indexed is vital to SEO, so any available advantage for…
The Four Day Work Week
Thinking about implementing a four-day work week? It’s easier than you think. In this episode, Joe O’Connor of 4DayWeek.com joined me to discuss implementing a four-day week and why CEOs…
Googlebot Crawls & Indexes First 15 MB HTML Content
In an update to Googlebot’s help document, Google quietly announced it will crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings…
Google Analytics & Search Console Data Never Match – And Here’s Why
Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in…
11 SEO Tips & Tricks To Improve Search Indexation
The SEO game has so many moving parts that it often seems like, as soon as we’re done optimizing one part of a website, we have to move back to…
5 Amazing Landing Page Examples To Inspire Your Own
Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do…
Top Google Searches (US & Worldwide)
Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck! We’ve pulled four lists from our database of 19.8…
Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study
A new study by Patrick Stox, Brand Ambassador at Ahrefs, finds that, on average, Google Search Console hides the keyword term for 46.08% of clicks. The study examined one month…
Shopify Unveils 100+ New Updates & Features
Shopify has released its Summer ’22 Edition, adding more than 100 new features – including NFTs, Twitter shopping, and tap-to-pay on iPhone. Called Connect-to-Consumer (C2C), the ecommerce site aims to…
A Simple (But Complete) Guide
There’s much more to marketing your music than just promoting it to your fans. Every band, solo artist, songwriter, producer, record label, venue, and promoter should have a firm grasp…
Almost Half of GSC Clicks Go to Hidden Terms
Most SEOs consider Google Search Console (GSC) their source of truth and trust the data to be accurate. What if I told you that GSC doesn’t tell you all of…
25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era
🚨 Call the SEO word police. These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it comes to SEO…
How Public Web Data Helps Small Business SEO Strategies
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. SEO is a never-ending battle that has everyone vying for the top spot,…
9 Marketing Analytics Tools to Eliminate Guesswork
Marketing analytics tools are used to measure and analyze data to seek patterns and insights that can improve marketing performance. These days, you can’t do online marketing without digital marketing…
6 SEM Best Practices Growth Marketers Need To Master
Growth marketing and growth hacking are terms you hear loosely thrown around. There are even job titles and functions that specialize in “growth hacking.” But, what does growth marketing actually…
SEO & Local Market Orientation For International Expansions
In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical…
How To Optimize Google Responsive Search Ads (RSAs)
Now that RSAs (responsive search ads) have replaced ETAs (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing RSAs takes a…
4 Secrets Your SEO Agency Doesn’t Want You To Know
I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency – particularly in an agency…
How Is Machine Learning Changing SEO
When it comes to anything concerning the internet, including search engine optimization (SEO), machine learning is a topic that is frequently discussed. In actuality, machine learning isn’t a brand-new artificial…