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25 Creative Examples of About Us Pages
The About Us page of your website is an essential source of information for all who want to know more about your business. About Us pages are where you showcase…
Google Penalties: The Newbie-Friendly Guide
A penalty from Google is every webmaster’s worst nightmare. But even if you get one, all is not lost. In this post, you will learn the following: Thankfully, we have…
What’s A Good Bounce Rate In 2022? [Podcast]
We know. Bounce rates and marketing analytics can be confusing. What should your bounce rate be? What’s a good bounce rate for your industry? In 2022, the answer lies within…
Time to Shine: MozCon 2022 Community Speaker Pitches Now Open
MozCon is heading back to Seattle this July, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in…
How To Premiere A Video On Facebook Live
Premiering a video on Facebook allows your business to enter the world of live streaming without the pressure of broadcasting live footage. You get the same enhanced visibility that comes…
Is Google’s MUM A Search Ranking Factor?
At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better understand language. Dubbed “a…
What You Need To Know
Mobile devices now account for over half of all searches on the web, though desktop reigned supreme throughout much of the internet’s short history. As smartphones became more ubiquitous, mobile…
A Comprehensive Guide For Sellers
In digital marketing, we talk a lot about what you need to do for your website and how to make it SEO-friendly for users and search bots. But how much…
10 Top Advertising Campaigns & Why They Work
Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing. Just like memes on social media, it’s…
Google Cautions Businesses About Anti-Tech Legislation
With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles,…
Google Search Ads 360 Updated: Here’s What’s New
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Search Ads 360 experience helps enterprise…
Daily SEO Fix: SEO Reporting — More Specific Use Cases
When rolling out an SEO strategy, an important step is to establish goals you’re able to report on regularly. With Custom Reports in Moz Pro, you have the ability to…
What It Is & Why It Matters For SEO
You may have run across the W3C in your web development and SEO travels. The W3C is the World Wide Web Consortium, and it was founded by the creator of…
Build Your Own SEO AnswerBox With GPT-3 Codex & Streamlit
Google has integrated a new method of querying data in GA4 whereby you simply type a question or a phrase, and it creates the dashboard. Imagine if you could do…
SEO + Influencer Marketing + Affiliate Marketing
We know SEO works. We know Influencer Marketing works. We know Affiliate Marketing works. In 2022, these three come together to give your business the extra boost needed to outperform…
Long-Tail Keywords: A Comprehensive Guide [Updated for 2022]
Updated: February 2022 Long-tail keywords account for over 90% of search queries. Accessing that traffic pool can be incredibly profitable. The good news is that identifying, targeting and ranking for…
Top 4 Link Building Mistakes To Avoid In 2022
Link building campaigns not meeting your goals? Feel like your efforts have become a kind of SEO groundhog day? You know, the same thing repeatedly with little to no new…
YouTube Giving Creators More Ways To Make Money
YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. This information was announced today as part of an…
Google On The SEO Impact Of Dates In Title Tags
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent…
The Beginner’s Guide to Lifecycle Marketing
Every customer is different. They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not…
What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Tools
The content marketing landscape continues to evolve, with an ever-increasing focus on understanding consumer intent and delivering quality, relevant, and trustworthy content. And in order to meet these needs and…
10 Tips for a Catchy, SEO-Ready Blog Post
Search engine optimization (SEO) gives your blog posts an effective boost and a chance to earn a place on the first pages of popular search engines like Google or Bing.…
How To Improve SEO Results With AI-Based Search Engine Modeling
Is your search engine marketing strategy based on industry-wide best practices? Confused because you’re not getting the results you want? Not seeing results quickly enough? You may need personalized SEO…
7 Tips For Getting The Most Of Your Enterprise SEO Freelancers
Whether this is the first time you’ve outsourced your SEO or you have years of experience working with freelancers, going into the process with a well-structured plan will help you…
Google Recommends Original Photos For Product Reviews
Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. This is stated during the…
11 Privacy-Focused, Alternative Search Engines to Google
Google alternatives are everywhere, but are they any good? To answer this question, I poked around a few popular alternative search engines for a day or two and used them…
Google Search Data Reveals Top Trending Careers
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The report begins by highlighting…
Are Meta Descriptions A Google Ranking Factor?
Meta descriptions can help appear in search results and social media, enticing people to click through and visit a site. They can help search engines like Google understand what a…
LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates
LinkedIn Sales Solutions announced a slate of updates to the Sales Navigator platform today, including improvements to the Search experience, CRM integrations, and new homepage optimizations. These new features are…
Top Stories 7-Pack Tops the SERPs
Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column…