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The Three Pillars Of SEO: Authority, Relevance, And Experience
What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most…
7 Blog Title Formulas That Get Clicks (With Examples)
You’ve spent hours writing a new post, optimizing it for search engines, and crafting the perfect article to grow your traffic. But it means nothing if no one reads it.…
How To Unlock Better Google Data Studio Segments Using “CASE”
Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio. You want to know how brand campaigns are affecting performance. Image by author,…
Why Digital PR Is the Future of Online Marketing
Every year, digital marketing and search engine optimization (SEO) experts seek to predict the future and work out what techniques will help their clients rank for target keywords and get…
Twitter Miscounted Users For Three Years
In what may turn out to be one of its last reports as a public company, Twitter released its earnings for the first quarter of 2022. The social media platform,…
Daily SEO Fix: Competitive Keyword Research
Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant…
Where To Invest In SEO For Maximum Impact
You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise you’ve recognized the importance…
Google Launches New Digital Marketing Certificate
Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills to be successful in…
Google Ads Launches New Performance Max Features
It’s no secret that Google is pushing Performance Max campaigns on advertisers. In fact, Performance Max campaigns are replacing Smart Shopping and Local campaigns by the end of Q3 2022.…
Google Lets Users Limit Ads About Dating And Weight Loss
In a world of online dating, it seems the options (and ads) are endless. If you’ve grown tired of seeing countless ads for personal events in your life, there’s good…
Mastering SEO Within Google’s SERPs [Podcast]
Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can…
Survey Shows In-Office Workers Least Happy
Future Forum, a consortium launched by the messaging app Slack, released the findings from its global Pulse study for 2022. With the increase in employees going back into the workplace…
5 Steps To Succeed With Full Funnel Marketing
As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel marketing approach,…
A Complete Guide To Cross-Channel Remarketing Campaigns
In an ideal world, marketing would convert with just one touch. But this is the real world. Whether it’s because they need more time to think about a purchase or…
Vulnerability Found in WordPress Anti-Malware Firewall
A popular WordPress anti-malware plugin was discovered to have a reflected cross-site scripting vulnerability. This is a type of vulnerability that can allow an attacker to compromise an administrator level…
10 Top Affiliate Marketing Software Platforms To Maximize Sales In 2022
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring…
ThirstyAffiliates WordPress Plugin Vulnerabilities
The United States National Vulnerability Database (NVD) announced that the Thirsty Affiliate Link Manager WordPress plugin has two vulnerabilities that can allow a hacker to inject links. Additionally the plugin…
Bingbot User Agent is Changing
Bing announced that it is changing the user agent string that identifies itself as Bingbot. Now there will be two user agents, one for desktop and another for the mobile…
Is Getting Your Google Business Profile “Google Guaranteed” Worth It?
When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online reviews, asking for personal…
How to Learn SEO — Whiteboard Friday
Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a…
Visualizing Hot Topics Using Python To Analyze News Sitemaps
News sitemaps use different and unique sitemap protocols to provide more information for the news search engines. A news sitemap contains the news published in the last 48 hours. News…
Five Added Value SEO Benefits for Your Enterprise
SEO is often the number one source of leads. However, while most businesses understand the importance of SEO, they may not be aware of all the additional value-added benefits of…
Local SEO: The Complete Guide
Local SEO is the way forward if you want to get more customers to your local business from organic search. But what is local SEO, how does it work, and…
Meta Announces Research To Create Human-Level AI
Facebook parent Meta announced they are launching a long-term research project to build a next-generation AI that can learn and process speech and text in the same way the human…
At Least 66.5% of Links to Sites in the Last 9 Years Are Dead (Ahrefs Study on Link Rot)
The web is constantly changing, and pages get removed or redirected. This makes links to these pages go to a broken page or possibly a page that’s not like the…
How Search Engines Work Today
Crawling and indexing websites is the first step in a complex process of understanding what webpages are about in order to present them as answers to user queries. Search engines…
Zuckerberg Highlights Meta’s Future
In its quarterly earnings call on Wednesday, April 27, Meta Founder and CEO Mark Zuckerberg expressed optimism about the direction of the company, even though the company missed its earnings…
Cloudflare Names OVH and Hetzner as Origins of DDOS Attack
Cloudflare published a report of a massive DDOS attack, naming several well known cloud hosting data centers as the origins of the attack. The attack appeared to follow a trend…
Search Engine Journal Welcomes Editor-In-Chief Amanda Zantal-Wiener
I’m thrilled to announce that Amanda Zantal-Wiener, a virtuoso marketer and a veteran of media newsrooms, has been selected as SEJ’s Editor-in-Chief. This is a newly created position focused heavily…
Google Ads Implements 3-Strike Policy Rule
If you’re a Google Ads advertiser, you’ve likely been hit with a disapproved ad once in your lifetime. Disapprovals are becoming more automated and harder to appeal without the support…