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7 Essential Tips For Winning The Long Game
Have you ever felt like your team has a million great ideas, but is held back by the challenges in getting the buy-in required to just get things done? It’s…
How To Improve E-A-T for YMYL Pages
Google is enigmatic and secretive about how it works and what changes with each update, and what that implies for search engine optimization (SEO) specialists. But to everyone’s surprise, Google…
Tips For Creating A Successful SEO Mentorship
It’s no secret that most SEO professionals learn their craft through hands-on experience rather than any formal training program. While working with your own clients or taking a quick online…
MozCon 2022: The Initial Agenda
We’re just about three months out from the big event (can you believe it?)! Today, we’re excited to give you a preview of everything our speakers have in store when…
7 Things You Need To Know About The Digital Services Act (DSA)
The EU Commission announced recently that Parliament and Member States had come to a “swift political agreement” on the proposed Digital Services Act (DSA). The DSA aims to protect internet…
Google Feels Earnings Impact From Russian War on Ukraine
Alphabet’s 2022 Q1 earnings call revealed that Russia’s attack and war on Ukraine is having an effect on revenues and that this effect should continue into the second quarter. Some…
TikTok Most Downloaded App In Q1 2022
The short-form video sharing app TikTok was the most downloaded app worldwide in first three months of 2022, according to a report from Sensor Tower. According to the Store Intelligence…
The Complete Guide For Local Businesses
When we hear the term local SEO, we often think about the strategies and tactics that local retail or B2C businesses use to optimize their online visibility and drive traffic…
Google Search Allows Removal Of Personally Identifiable Information
Google is rolling out new ways to remove personally identifiable information from search results such as phone numbers and physical addresses. This update expands on an existing policy that allows…
YouTube Shorts Hits 30 Billion Views Per Day
Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. In addition, YouTube confirms it’s now…
Effective SEO Writing: 5 Steps
SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines. Over the last couple decades, search engines have…
Skills, Career Outlook & Tips For Success
An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or…
New Competitive Research Suite: Actionable Data to Drive Real Results
I once compared keyword research to an avalanche – it’s loud, exciting, and you’re likely to end up buried alive. Over the years, as I’ve tested new product ideas (even…
9 Things To Expect Before and After an SEO Audit
If you’re reading this, chances are your site is underperforming. That’s okay! It happens to the best of us. But do you know you can audit your search engine optimization…
How To Handle Duplicate Content At Enterprise Scale
Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals. It’s also not helpful to searchers, which results in search engines…
10 Types of Blog Posts & How to Use Them Effectively
When it comes to writing a blog post, there are multiple formats you can use—and it all depends on the goal of your article and what your audience is looking…
4 Top Reasons Your Google Business Profile Information Keeps Updating
For any local business that qualifies, claiming your Google Business Profile is a must-do to help your business rank higher on Google. Regularly optimizing your business profile with content such…
Meta Research Reveals Conversion Optimization Best Practices
Meta published a whitepaper containing the results of a study of 500 landing page experiences. The research provides insights that can help design better landing pages that convert at a…
Google’s Q1 Earnings Are In – But What Was The Miss?
Google reported 23% year-over-year revenue growth in its Q1 2022 financial results, surpassing the $68 billion mark in total revenue. That’s up substantially from the $55.3 billion reported in Q1…
YouTube Super Thanks Rolls Out To All Monetized Channels
A YouTube monetization tool called Super Thanks, which allows creators to make money directly from viewers, is now available to all eligible channels. Following a successful test period, Super Thanks…
Top 10 SEO Priorities For Your First Week As A New Marketing Manager
As a new marketing manager, the first week can feel like a whirlwind of attempting to understand the people, processes, technologies, and campaigns under development. When you couple that with…
Twitter Bans Climate Change Denial Advertising
Twitter announces it’s banning advertisements that contradict the scientific consensus on climate change. Sustainability leaders of Twitter state in an Earth Day blog post: “We recognize that misleading information about…
The Three Pillars Of SEO: Authority, Relevance, And Experience
What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most…
Improve Rankings With This Off-Page SEO Checklist For Restaurants
In 2022, having an online presence for your restaurant business is essential. When looking for new places to eat, people turn to search for thousands of results at their fingertips…
Traditional Way & Ahrefs’ Way
Content maps help make sure your content serves a strategic role in nurturing your audience. It’s one of the best ways to keep your content aligned with your business goals.…
14 Mobile Optimization Best Practices You Need To Know
It has been a while since Google began rolling out its mobile-first index. When this was first announced, SEO professionals were scurrying everywhere to ensure that their site was in…
3 Overlooked Ways To Improve Inbound Marketing ROI
Have big campaign goals but a small staff or budget? Trying to do more with less on your campaigns? Wish your leads were worth your team’s time? When mapping out…
How NLP & NLU Work For Semantic Search
Natural language processing (NLP) and natural language understanding (NLU) are two often-confused technologies that make search more intelligent and ensure people can search and find what they want. This intelligence…
4 Smart Tactics For Advanced Google Ads Audience Targeting
Gone are the days of solely relying on keywords to drive your PPC success. With the relaxed keyword match types, the use of audiences in Google Ads has sophisticated tenfold.…
Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reuters
Reuters is reporting this morning that Twitter’s board may announce its acceptance of Elon Musk’s offer to purchase Twitter for $54.20 per share. The news agency cites “people familiar with…