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Why Updating Images Can Backfire
In a recent Google Office Hours, John Mueller offered feedback about how slowly Google indexes images and how that could be a problem if you’re making massive changes to thousands…
Title Rewrites: 3 Patterns to Avoid — Whiteboard Friday
Whiteboard Friday is back for another season of SEO tips, tricks, and insights! First up, Dr. Pete takes you through some of the new data we’ve collected on the ways…
A 7-Step SEO Process For Long-Term Search Success
It’s no secret that the adventure of SEO means being in it for the long game. Optimization is a never-ending process. One day, you’re ranking at the top of the…
Google Warns Of Low Realtime Data In Universal Analytics Reports
Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. If your Google Analytics account is impacted by this issue, realtime data for…
YouTube Adds New Connected TV Capabilities
Connected TV has been an emerging platform for advertisers the past two years, partially due to the pandemic. With more people staying in and working from home, over 72% of…
Reddit Makes Comments Searchable
Reddit is rolling out a series of updates to its search capabilities including the ability to search comments and return more relevant results. For the first time in Reddit’s existence,…
9 Local SEO Tips From Top Experts
Earlier this month, marketers from around the world joined the latest LocalU virtual conference, put on by Local University. The symposium topics were filled with local marketing tips from top…
10 Different Ways To Get Organic Page 1 Google Rankings
Google search has been continually evolving since the very beginning. Over the past 10 years, much of that evolution was driven by improvements in technology but also changes in what…
Are Digital Marketing Courses Worthwhile? Pro Marketers Respond
Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing courses worth it? I’ve…
10 Tips for Improving Your eCommerce Shopping Experience
eCommerce shopping has skyrocketed since the advent of the internet and has opened doors for various brands to communicate with and reach new audiences with greater ease. eCommerce is now…
The Simple (But Complete) Guide to Video Marketing
We hopped onto the video bandwagon in 2015 and never looked back. Today, we have more than 300,000 subscribers and 14 million views, and that has led to thousands of…
Google Offers 3 Strategies for Adjusting to Privacy First Marketing
Google published a strategy article about data and measurement that reviews the near future of cookies, privacy and tracking conversions. The article outlines what 2023 is going to look like…
YouTube’s Keyword Research Tool Available To Everyone This Month
YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The launch follows a limited test period that began in…
Marketing In The Metaverse [Podcast]
Got NFTs, Metaverse, and web 3.0 on your marketing radar? In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands. Lisa Buyer of The…
AdSense Pausing Monetization On Some Ukraine Related Topics
AdSense sent an email to publishers reminding them of a new policy related to the Russian war on Ukraine that could cause a reduction in earnings. The update is meant…
What’s The First Step In Law Firm SEO?
Getting a law firm to rank at the top of Google Search is often a hefty task. As one of the most competitive industries out there, legal professionals can struggle…
17 Top Guides & Educational Resources
Google Analytics (GA4) is a quickly evolving program. Twenty-five new features have been released in the two years since its announcement. What makes this a really unique time is that…
How to Identify Whether Your Increased Traffic Is Spam
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Traffic has spiked — hallelujah! This…
How To Build and Shape Your Content Marketing Strategy
Content marketing is a digital marketing technique that focuses on offering valuable content at various customer touchpoints. Through content marketing, you can create business opportunities, build brand image and capture…
What Impact Do Tracking Pixels Have on Site Speed?
Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to…
What Is Search Engine Marketing? Beginner’s Guide
In a world with 5.6 billion Google searches per day, the importance of showing up in Google’s search results can’t be overstated. That’s why search engine marketing is necessary for…
Amazon Raises Affiliate Commission Rates
Amazon announced that they are raising commissions on a small group of product categories for a limited time. The new higher payout rates arrives two years after Amazon lowered fees…
2 Ways To Crush Scrapers & Hackers With Wordfence
Wordfence is a popular WordPress security plugin. Among the features are scanner that monitors for hacked files and a firewall with regularly updated rules that proactively blocks malicious bots. There’s…
Google Using AI To Automatically Update Some Business Information
Google announced it will be using artificial intelligence (AI) and a machine learning (ML) model to automatically update business hours and real-world road information. The goal of these initiatives is…
WordPress Reconsiders WebP By Default Proposal
WordPress announced that it is reconsidering its proposal to roll out automatic WebP image generation because of the passionate opposition received for the new feature. The announcement noted that they…
Elon Musk Not Joining Twitter Board
On Sunday, April 10, Parag Agrawal, CEO of Twitter tweeted Elon Musk will no longer be joining the social media company’s board of directors. This comes less than one week…
The Most Sought-After Marketing Jobs In 2022
According to a report released last month by the Bureau of Labor Statistics, there are currently 11.3 million job openings in the U.S. Like most other industries, marketing has been…
40+ TikTok Stats Digital Marketers Need To Know
TikTok has proven itself more than the latest trending social craze. In fact, the short-form video sharing social network has emerged as a key player in the consumer path to…
You Can Go Your Own Way: How to Get Things Done When You’re the Only SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you’re an SEO like me,…
How to Block, Scrapers, Hackers and Spammers with Wordfence
Wordfence is a popular WordPress security plugin. Among the features are scanner that monitors for hacked files and a firewall with regularly updated rules that proactively blocks malicious bots. There’s…