7 Ways To Boost Search Engine Marketing for Video Content
One billion hours. That is the total length of all the videos seen by YouTube users worldwide each day. Already, the amount of video content on the internet outnumbers written…
12 Ways To Use Content Marketing To Build Brand Awareness
Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in…
25 Unique SEO Tactics That Deliver Big Results
9. Identify Keyword Clusters Of Topics To Build Content Hubs Around A strategically interlinked content hub will push each of your topic posts higher up in Google rankings. First, create…
Nofollow Is Not A Substitute For Noindex
Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot is capable of can finding and indexing nofollowed links. So it…
Google Has Two Types Of Crawling
Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. This is explained by Google’s Search…
Plugins, Tips & Proven Tactics
WordPress powers 39.5% of the world’s websites. As a leader in digital experiences, WordPress currently runs some of the most prominent websites like Sony, Microsoft, TechCrunch, and more. Enterprise businesses…
Are Outbound Links A Google Search Ranking Factor?
You can’t throw a stone in SEO without hitting a link builder. Since Google’s earliest days, links are – and have always been – an integral part of search optimization.…
How To Create A Winning Local SEO Content Strategy
Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local…
How To Change Your YouTube Channel Name
YouTube allows creators to change the name of their channel without it affecting the name on their Google account. Creators can change both their channel name and photo and the…
Does Google Use Analytics and Chrome Data for Ranking?
Google’s John Mueller answered whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His…
Build 600+ Links in 30 Days [Webinar]
Links are essential in any successful SEO plan, but good ones can be hard to find. It can be even harder to create an effective, efficient link building strategy that…
Are Nofollow Links a Google Ranking Factor?
“Nofollow” isn’t just a funny-sounding term SEO professionals use to sound more mysterious. Nofollow is an HTML attribute that’s been around for 14 years. At its most basic, nofollow is…
Is It a Google Ranking Factor?
Link stability and its connection to search rankings has been in question since a patent describing “link churn” surfaced in 2006. The stability of a website’s links, or the length…
How To Help Google Rank Products With Duplicate Descriptions
Google’s John Mueller addressed the question of how Google handles product descriptions that are the same for different merchandise, resulting in duplicate content. Mueller downplayed anything negative happening from the…
WordPress Core Vulnerabilities Hits Millions of Sites
WordPress announced it has patched four vulnerabilities that are rated as high as 8 on a scale of 1 to 10. The vulnerabilities are in the WordPress core itself and…
How Google Reviews Impact Map Pack & Organic Search Rankings
There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you…
22 Smart Google SEO Tips for 2022
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re back with a brand new…
4 New Twitter Updates Including Video Replies & More
Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more. Many of these features are in…
One Part Of Site Can Hurt Entire Site Quality
Google’s John Mueller answered a question about a poor translation on a website. He expanded his answer to address the issue of how Google rates a website for quality when…
How To Find, Train & Retain Top Talent
For most, the benefits of using freelance writers for your digital marketing agency or business far outweigh the challenges. One of the greatest pros is the higher ROI you may…
Google Career Certificates: A Complete List
Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand fields. Google Career Certificates, which earn you earn the equivalent of a four-year…
6 Expert Tips For Small Business SEO Strategy in 2022
Are you prepared for small business SEO in 2022? If you’re still scrambling to formulate a strategy, you’re not alone. The uncertainty of ongoing pandemic-related business interruptions and changes in…
How Digital Video Advertising Will Dominate The Next Decade
Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to…
Instagram To Show More Content From People You Don’t Follow
Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow. To counterbalance the additional content you…
6 Things I Learned About Building An In-House SEO Team
The first six years of my SEO career were spent in the same in-house SEO team. During that time, the team underwent many changes, evolving and adapting in an endless…
Does Domain Extension Affect SEO? Google’s John Mueller Explains
Google’s Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. These questions are answered in the latest…
8 Types of Marketing Campaigns (With Examples)
A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you…
PPC Audience Strategy: Targeting vs. Observation
There are two key components to setting any audience strategy in PPC: Targeting and Observation. For any PPC practitioner, these two settings can either make or break your performance. It…
How To Improve Your SEO With Topic Clusters
The concept of topic clusters isn’t new for content creators and marketing specialists. Combining related content assets in groups boosts user engagement and pleases search engines, providing highly organized website…
Landing Page SEO Best Practices & Tips For Success
Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds of minor updates Google has made to its search…