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The fastest and easiest way to gain a presence in Google is by typing in the query: **Add Me to Search**. If you live in India, Kenya, Nigeria, or South…

Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” Going forward, advertisers will find there are no entity limits on…

TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. With TikTok Insights you can learn more about your audience’s behavior,…

On May 16, Similarweb announced it has acquired Rank Ranger, an SEO and rank tracking company. This allows the Tel Aviv, Israel-based digital intelligence provider to offer term rank tracking…

YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. This will allow viewers to buy channel…

There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you may have web developers,…

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their…

Microsoft Bing announced a new AI technology that will bring 4K image experience to websites through Microsoft Edge, automatically enhancing website images. The technology, called Turing Image Super-Resolution, makes images…

Have you ever wondered if SEO is worth it? Wouldn’t it be great if you could see how your SEO expenses improved your business? Understanding how your search investments will…

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact…

Google Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new…

It can be really tough to come up with paid media KPIs and their correlating budgets. The most important factor is understanding what a customer is worth and how many…

Google announced a breakthrough research in Natural Language Processing called Chain of Thought Prompting that raises the state of the art of advanced technologies like PaLM and LaMDA to what…

Web 3.0 is here. Have you considered a social media audit? Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?” A social media…

This Ask an SEO question comes from Ian from San Juan, who asks: “What would you say should be the top SEO focus coming into 2022 for a brand that…

As part of its goal of providing users with more valuable content, LinkedIn has made changes to its search and discovery functions. People using the professional networking site will now…

Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and…

Less than a month after it was announced Tesla CEO Elon Musk would be purchasing Twitter for $43 billion, the deal has been put on hold. In a May 13…

Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they need to adopt a different mindset. They need to reflect…

Podcast intros are an important quality of a successful podcast. The right intro sets the podcast on a path to success. These seven tips will help your podcast build an…

Google depends on a community of dedicated volunteers all over the world to keep Search and Maps updated with current information about businesses, places, and local attractions. Those volunteers are…

YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature. Previously, you could utilize green screen to create Shorts…

Online dating app company Match Group filed a lawsuit against Google on May 9, alleging the tech giant has created an illegal monopoly on Android by forcing apps to use…

Google’s John Mueller answered a question about FAQ structured data that significantly expanded the kinds of content that FAQ structured data can be applied to, which now includes content that…

“Can’t you just tell Google we want page one?” Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons. The post The Key To…