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9 Remote Workers Share Their Best Productivity Tips For WFH & Travel
Prior to the COVID-19 pandemic, remote work uptake was slow and many employers had serious reservations about it. How will we communicate, collaborate, and keep everyone connected? What will we…
Most “Types” of Content Marketing Are Nonsense. Here Are 5 That Actually Make Sense
Here are some popular “types” of content marketing: Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much…
SEO Competitive Analysis: The Definitive Guide
Marketing is all about explaining to potential customers why your product fits their needs the best. To know that, you need to know what your competitors are offering. The only…
How To Improve Lead Quality Without Backend Data
Integrating backend data into digital marketing initiatives is a gamechanger for performance. But what can you do when backend conversion data is unavailable or unreliable? How can marketers optimize lead…
6 Strategic Marketing Goals and How to Measure Them
Marketing goals can be defined as broad, long-term outcomes that a company wants to achieve via marketing efforts. Setting clear marketing goals is important, as this can effectively focus your…
New Google Local & Google Maps Features For Marketing
The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area. Get more traffic in your door, get your business noticed faster,…
11 Tips For Building An Exceptional Content Marketing Team
When companies are craving long-term, sustainable growth, they need to think about content marketing. Content marking is knowing how, when, and where to publish, how to organize information online with…
13 Design and Content Tips for an SEO-Friendly eCommerce Site
The eCommerce industry has witnessed tremendous growth as more people realize the ease of shopping online and getting stuff delivered to their doorstep. If you are planning to launch an…
What You Need To Know
If some keywords are good, then more must be better, right? That’s the simple logic behind keyword stuffing as a ranking factor. In the early days of web search, way…
2022 Local SEO Success: The Year of Everywhere
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Everywhere!” is going to be the…
New UI/UX, 20 Scheduled Reports, More
Enhanced Tracking Features Organic search and mobile rankings are updated daily. With ProRankTracker, you have the option, under certain plans, to check your rankings on demand. You can also enhance…
What You Need To Know
Serious question: Are internal links a ranking factor? Too often, the chatter around internal links as a ranking factor feels more like it’s coming from a never-ending game of telephone…
Shopify SEO Gets Easier With Yoast App
Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. Slated to launch on January…
How Can Different Departments Avoid Keyword Cannibalization?
This week’s Ask An SEO question comes from Caroline in Cleveland, who wrote: Multiple divisions of our company want to rank for the same keywords. Are there any tips for…
6 Core Web Vitals Extraction Methods For CrUX With Pros & Cons
Since the announcement of the Page Experience update and its full rollout last September 2021, many SEO professionals worldwide have turned their attention to improving Core Web Vitals for the…
7 Types of Visual Content That Boost Your Traffic
Content marketing as an effective engagement tactic remains on the rise and won’t be going anywhere anytime soon. Naturally, this means that you have to re-evaluate your current strategies and…
Author Archive Pages And E-A-T
Google’s John Mueller answers a question about whether author archives makes a difference with their E-A-T scores. John first noted that there is no such thing as an E-A-T score…
15 Awesome Paid SEO Tools That Are Worth the Money
Excellent SEO is the cornerstone of any serious marketing strategy. You should be using it, too. Why are your search rankings so important? Try this number on for size: click-through…
Google Search Console Geotargeting Can Hurt Search Rankings
Utilizing Google Search Console’s international targeting feature, also known as “geotargeting,” can hurt search rankings if you’re trying to reach a wide audience. This topic is discussed in during the…
Is It A Google Ranking Factor?
When people talk about keyword stemming as a ranking factor, they’re referring to Google’s ability to recognize different variations of the same word. Since Google can understand when a user…
14 Top Reasons Why Google Isn’t Indexing Your Site
Google won’t index your site? You’re not alone. There are many potential issues that may prevent Google from indexing web pages, and this article covers 14 of them. Whether you…
5 On-Page SEO Factors To Check In Underperforming Content
The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages…
A Day In The Life Of An SEO Agency Senior Executive
My journey to becoming an SEO executive has spanned over 14 years, working at leading agencies and optimizing for some of the world’s largest brands. I also spent a few…
Our authors’ take on 2021 | Google Search Central Blog | Google Developers
Friday, December 31, 2021 It’s that time of year again: writing a blogpost about what happened during the year, and the aspirations for the year to come. Since writing is…
66 Content Marketing Statistics for 2022
According to a recent study, only 10% of marketers don’t use content marketing (spoiler alert). So for the remaining majority of marketers, and perhaps the unconvinced minority, we’ve curated, vetted,…
Here’s How Meta Is Changing Facebook Ads Targeting For 2022
January 19 – save the date! Meta has announced that audience targeting changes are coming to Facebook ad campaigns. In response to industry pressure, Facebook parent brand Meta is holding…
Seven Benefits of Chatbots to Your Site’s SEO and User Experience
Chatbots are for websites what marketing is for brands – absolutely essential. Research shows that chatbot adoption as a brand communication channel has risen by a whopping 92 percent since…
Google Algorithm Update Recalibrates Local Search
At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. The search giant confirmed…
How to Achieve Product-Market Fit (5 Steps)
Startups experience a never-ending stream of problems and challenges. Survival in such a scenario is an art of choosing between what to focus on, put on hold, or simply ignore.…
Google On How To Improve SEO Audits
Google’s Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers. A number of tips are shared in the…