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International SEO Best Practices | BrightEdge
Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We put together…
Good Core Web Vitals Scores Won’t Improve Indexing
Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. This is stated by Google’s Search Advocate John Mueller during a…
SEO Manager Role & Skills (Explained by SEO Managers)
SEO is one of the most multidisciplinary marketing fields. It’s intertwined with many other aspects: marketing channels, product, and development. SEO managers are here to make it all work like…
4 Important Business Benefits Of An International SEO Strategy
My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating…
What’s The Best Way For SEO, Topic Experts & Writers To Work Together?
In this edition of Ask An SEO, Zach from Wichita writes us: “How would an SEO specialist write a content brief for an industry expert with very little writing experience?…
When Is Paying For Engagement Worth It?
Before Facebook Ads introduced its ad platform, brands had to rely on growing their social following organically. In 2022, Facebook (and its sister platform, Instagram) has become a pay-to-play market.…
Using Web Scraping for Better SEO
The best content you have right now does not guarantee search traffic. But knowing Google analytics or understanding the crawlability of your site will help you improve your search engine…
Critical Vulnerability Strikes Magento Open Source and Adobe Commerce
Adobe announced a critical vulnerability affecting Adobe Commerce and Magento Open Source. Adobe Commerce merchants have been attacked and the exploitation of the vulnerability is in the wild right now.…
The Definitive Guide To Improve Your Local Search Rankings
Is your business going to show up when local customers start searching? Does your listing stand out from your competitors? People searching for a local business online are usually ready…
Google Ads Makes Changes To Automated Extensions
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. Per Google’s research, ad extensions give users…
TikTok A Key Part Of Consumers’ Path To Purchase
A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products. The study aims to identify TikTok’s role…
Do Small Sites Have A Chance Anymore?
John Mueller was asked if the search results are stacked against small sites, creating a situation that gives an advantage to large companies. Mueller acknowledged that big companies are hard…
25 Creative Examples of About Us Pages
The About Us page of your website is an essential source of information for all who want to know more about your business. About Us pages are where you showcase…
Google Penalties: The Newbie-Friendly Guide
A penalty from Google is every webmaster’s worst nightmare. But even if you get one, all is not lost. In this post, you will learn the following: Thankfully, we have…
What’s A Good Bounce Rate In 2022? [Podcast]
We know. Bounce rates and marketing analytics can be confusing. What should your bounce rate be? What’s a good bounce rate for your industry? In 2022, the answer lies within…
Time to Shine: MozCon 2022 Community Speaker Pitches Now Open
MozCon is heading back to Seattle this July, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in…
How To Premiere A Video On Facebook Live
Premiering a video on Facebook allows your business to enter the world of live streaming without the pressure of broadcasting live footage. You get the same enhanced visibility that comes…
Is Google’s MUM A Search Ranking Factor?
At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better understand language. Dubbed “a…
What You Need To Know
Mobile devices now account for over half of all searches on the web, though desktop reigned supreme throughout much of the internet’s short history. As smartphones became more ubiquitous, mobile…
A Comprehensive Guide For Sellers
In digital marketing, we talk a lot about what you need to do for your website and how to make it SEO-friendly for users and search bots. But how much…
10 Top Advertising Campaigns & Why They Work
Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing. Just like memes on social media, it’s…
Google Cautions Businesses About Anti-Tech Legislation
With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles,…
Google Search Ads 360 Updated: Here’s What’s New
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale. The new Search Ads 360 experience helps enterprise…
Daily SEO Fix: SEO Reporting — More Specific Use Cases
When rolling out an SEO strategy, an important step is to establish goals you’re able to report on regularly. With Custom Reports in Moz Pro, you have the ability to…
What It Is & Why It Matters For SEO
You may have run across the W3C in your web development and SEO travels. The W3C is the World Wide Web Consortium, and it was founded by the creator of…
Build Your Own SEO AnswerBox With GPT-3 Codex & Streamlit
Google has integrated a new method of querying data in GA4 whereby you simply type a question or a phrase, and it creates the dashboard. Imagine if you could do…
SEO + Influencer Marketing + Affiliate Marketing
We know SEO works. We know Influencer Marketing works. We know Affiliate Marketing works. In 2022, these three come together to give your business the extra boost needed to outperform…
Long-Tail Keywords: A Comprehensive Guide [Updated for 2022]
Updated: February 2022 Long-tail keywords account for over 90% of search queries. Accessing that traffic pool can be incredibly profitable. The good news is that identifying, targeting and ranking for…
Top 4 Link Building Mistakes To Avoid In 2022
Link building campaigns not meeting your goals? Feel like your efforts have become a kind of SEO groundhog day? You know, the same thing repeatedly with little to no new…
YouTube Giving Creators More Ways To Make Money
YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. This information was announced today as part of an…