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How Google Reviews Impact Map Pack & Organic Search Rankings
There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you…
22 Smart Google SEO Tips for 2022
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We’re back with a brand new…
4 New Twitter Updates Including Video Replies & More
Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more. Many of these features are in…
One Part Of Site Can Hurt Entire Site Quality
Google’s John Mueller answered a question about a poor translation on a website. He expanded his answer to address the issue of how Google rates a website for quality when…
How To Find, Train & Retain Top Talent
For most, the benefits of using freelance writers for your digital marketing agency or business far outweigh the challenges. One of the greatest pros is the higher ROI you may…
Google Career Certificates: A Complete List
Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand fields. Google Career Certificates, which earn you earn the equivalent of a four-year…
6 Expert Tips For Small Business SEO Strategy in 2022
Are you prepared for small business SEO in 2022? If you’re still scrambling to formulate a strategy, you’re not alone. The uncertainty of ongoing pandemic-related business interruptions and changes in…
How Digital Video Advertising Will Dominate The Next Decade
Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to…
Instagram To Show More Content From People You Don’t Follow
Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow. To counterbalance the additional content you…
6 Things I Learned About Building An In-House SEO Team
The first six years of my SEO career were spent in the same in-house SEO team. During that time, the team underwent many changes, evolving and adapting in an endless…
Does Domain Extension Affect SEO? Google’s John Mueller Explains
Google’s Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. These questions are answered in the latest…
8 Types of Marketing Campaigns (With Examples)
A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you…
PPC Audience Strategy: Targeting vs. Observation
There are two key components to setting any audience strategy in PPC: Targeting and Observation. For any PPC practitioner, these two settings can either make or break your performance. It…
How To Improve Your SEO With Topic Clusters
The concept of topic clusters isn’t new for content creators and marketing specialists. Combining related content assets in groups boosts user engagement and pleases search engines, providing highly organized website…
Landing Page SEO Best Practices & Tips For Success
Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds of minor updates Google has made to its search…
9 Remote Workers Share Their Best Productivity Tips For WFH & Travel
Prior to the COVID-19 pandemic, remote work uptake was slow and many employers had serious reservations about it. How will we communicate, collaborate, and keep everyone connected? What will we…
Most “Types” of Content Marketing Are Nonsense. Here Are 5 That Actually Make Sense
Here are some popular “types” of content marketing: Blogs Videos Podcasts Emails Infographics Webinars Case studies Presentations eBooks Whitepapers Testimonials Slide decks Quizzes Tools You’ll find these on pretty much…
SEO Competitive Analysis: The Definitive Guide
Marketing is all about explaining to potential customers why your product fits their needs the best. To know that, you need to know what your competitors are offering. The only…
How To Improve Lead Quality Without Backend Data
Integrating backend data into digital marketing initiatives is a gamechanger for performance. But what can you do when backend conversion data is unavailable or unreliable? How can marketers optimize lead…
6 Strategic Marketing Goals and How to Measure Them
Marketing goals can be defined as broad, long-term outcomes that a company wants to achieve via marketing efforts. Setting clear marketing goals is important, as this can effectively focus your…
New Google Local & Google Maps Features For Marketing
The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area. Get more traffic in your door, get your business noticed faster,…
11 Tips For Building An Exceptional Content Marketing Team
When companies are craving long-term, sustainable growth, they need to think about content marketing. Content marking is knowing how, when, and where to publish, how to organize information online with…
13 Design and Content Tips for an SEO-Friendly eCommerce Site
The eCommerce industry has witnessed tremendous growth as more people realize the ease of shopping online and getting stuff delivered to their doorstep. If you are planning to launch an…
What You Need To Know
If some keywords are good, then more must be better, right? That’s the simple logic behind keyword stuffing as a ranking factor. In the early days of web search, way…
2022 Local SEO Success: The Year of Everywhere
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Everywhere!” is going to be the…
New UI/UX, 20 Scheduled Reports, More
Enhanced Tracking Features Organic search and mobile rankings are updated daily. With ProRankTracker, you have the option, under certain plans, to check your rankings on demand. You can also enhance…
What You Need To Know
Serious question: Are internal links a ranking factor? Too often, the chatter around internal links as a ranking factor feels more like it’s coming from a never-ending game of telephone…
Shopify SEO Gets Easier With Yoast App
Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin. Slated to launch on January…
How Can Different Departments Avoid Keyword Cannibalization?
This week’s Ask An SEO question comes from Caroline in Cleveland, who wrote: Multiple divisions of our company want to rank for the same keywords. Are there any tips for…
6 Core Web Vitals Extraction Methods For CrUX With Pros & Cons
Since the announcement of the Page Experience update and its full rollout last September 2021, many SEO professionals worldwide have turned their attention to improving Core Web Vitals for the…