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Top 4 Link Building Mistakes To Avoid In 2022
Link building campaigns not meeting your goals? Feel like your efforts have become a kind of SEO groundhog day? You know, the same thing repeatedly with little to no new…
YouTube Giving Creators More Ways To Make Money
YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. This information was announced today as part of an…
Google On The SEO Impact Of Dates In Title Tags
Google’s Search Advocate John Mueller addresses whether including publishing dates in webpage title tags has any impact as far as SEO is concerned. This topic is discussed during a recent…
The Beginner’s Guide to Lifecycle Marketing
Every customer is different. They are at different stages of the buying journey and, therefore, respond to different messages. Having only one message—and shouting that at all of them—will not…
What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Tools
The content marketing landscape continues to evolve, with an ever-increasing focus on understanding consumer intent and delivering quality, relevant, and trustworthy content. And in order to meet these needs and…
10 Tips for a Catchy, SEO-Ready Blog Post
Search engine optimization (SEO) gives your blog posts an effective boost and a chance to earn a place on the first pages of popular search engines like Google or Bing.…
How To Improve SEO Results With AI-Based Search Engine Modeling
Is your search engine marketing strategy based on industry-wide best practices? Confused because you’re not getting the results you want? Not seeing results quickly enough? You may need personalized SEO…
7 Tips For Getting The Most Of Your Enterprise SEO Freelancers
Whether this is the first time you’ve outsourced your SEO or you have years of experience working with freelancers, going into the process with a well-structured plan will help you…
Google Recommends Original Photos For Product Reviews
Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. This is stated during the…
11 Privacy-Focused, Alternative Search Engines to Google
Google alternatives are everywhere, but are they any good? To answer this question, I poked around a few popular alternative search engines for a day or two and used them…
Google Search Data Reveals Top Trending Careers
A report from Google looks into search data to discover what careers people are pursuing following a record number of resignations over the past year. The report begins by highlighting…
Are Meta Descriptions A Google Ranking Factor?
Meta descriptions can help appear in search results and social media, enticing people to click through and visit a site. They can help search engines like Google understand what a…
LinkedIn Rolls Out Sales Navigator Search & CRM Card Updates
LinkedIn Sales Solutions announced a slate of updates to the Sales Navigator platform today, including improvements to the Search experience, CRM integrations, and new homepage optimizations. These new features are…
Top Stories 7-Pack Tops the SERPs
Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column…
Q&A With A Marketing Strategist
Over the past couple of years, I’ve asked some tough questions like: Now, I keep asking these questions because I believe that SEO experts, content marketers, social media marketers, and…
Homepage Design & Linking Strategy For Publishers [SEO Case Study]
A publisher’s homepage is one of its most important pages for News SEO. So what happens when the number of internal links to articles from a publisher’s homepage is dramatically…
The Importance of a Digital Marketing Plan for Local Companies
Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a…
Bing’s New PubHub Offers Millions Of New Site Visitors
Microsoft announced the launch of PubHub, a new part of Bing Webmaster Tools that helps news publishers significantly extend their reach and attract more readers. PubHub for News Publishers PubHub…
A Guide To Automatic Accessibility Solutions For Search Marketers
There is no easy workaround for making a website or mobile application meet accessibility conformance guidelines for everyone. It’s unrealistic to look for a solution that automatically makes a website…
Content Marketing Priorities for B2B and B2C Companies in 2022
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both…
Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins
We’re just coming off the back of a year in which the continuing pandemic resulted in budget cuts, strategy issues, and a lack of resources to challenged SEO professionals at…
12 Marketing Podcasts Worth Your Time
What makes one marketing podcast better than the next? Its ability to get me thinking—and when its hosts are equal parts entertaining and knowledgeable. To choose my favorites, I unearthed…
Do Links With UTM Parameters Pass The Same Link Equity?
This week’s Ask An SEO question comes from Jeff in Houston, who writes: “We have a very authoritative site linking to our website. We set them up with UTM parameters…
Google Will Likely Index Content That’s Important
Google’s John Mueller discussed the importance of helping Google understand which content is important in order to help it get indexed. While he mentioned the role of external links, his…
7 Common Enterprise SEO Reporting Mistakes To Avoid
Accurate, well-designed reporting is key to any effective SEO program. Well-designed reports provide management and other stakeholders with a clear picture of the value of your SEO efforts. And what’s…
SEO Tips for Online Restaurants and Bakeries
Search engine optimization (SEO) is an effective and low-cost marketing strategy you can use to gain more organic traffic. SEO helps you improve your rankings on search engines and increase…
17 Free SEO Tools For Site Audits
It takes the assistance of technology to analyze data, conduct research, validate code, and conduct other SEO site audit checks at scale. The good news is that these tools don’t…
10 Essential Priorities For Your Retail SEO Strategy
Ecommerce is expected to reach almost 35% of sales among big-box retailers worldwide by 2023, rising from 23% in 2019, according to Edge Retail Insight. This growth is expected to…
What It Is & What to Do About It
Pogo-sticking is an SEO term used to describe a situation where a searcher quickly navigates back and forth between pages in search results. It’s a situation dreaded by some SEOs.…
Google On The SEO Impact Of Changing Page Titles Every Day
Google’s Search Advocate John Mueller explains whether updating page titles every day will have a positive or negative impact to your website’s SEO. This topic is discussed during the Google…