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One of the longest-running debates in SEO happens to involve the length of content and whether it has an impact on rankings. Word count is said to be a factor…

Is click-through rate a Google ranking factor? Let’s ask Google. Screenshot from Seach for , October 2021 According to this featured snippet, “Google does indeed use organic click-through rate as…

The United States Federal Trade Commission (FTC) sent notices to over 700 companies about fake reviews and misleading endorsements. The notice states that receiving the letter does not suggest that…

Are you consistently creating content that performs well on Google? Do you want to know if you stand a chance to rank? On September 29, I moderated a sponsored Search…

In a Google’s Office Hours hangout, John Mueller answered a question about how to use heading tags for pages about products. It’s a good question because Google’s own SEO Starter…

Google’s John Mueller in an Office-hours hangout answered a question about whether a big a site with thousands of indexed pages influences Google’s perception of site quality. John Mueller answered…

Are your paid social campaigns generating the results you want? B2B (and specifically SaaS) brands may not be able to depend on demand alone. So, you have to help generate…

Google’s John Mueller answered a question about how Google processes a site move, in particular if the site move might trigger a so-called “sandbox effect.” Mueller responded by providing a…

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new…

With every website, there is always a greater opportunity to optimize than there is time or resources to implement. Businesses of all sizes must be able to effectively prioritize focus,…

For anyone planning on having a long-term career in the marketing field (or seeking a pay raise or promotion at their current job), taking the initiative to get a digital…

Remember when people said social media was just a fad? Its power has become clear – and it continues to grow, with no end in sight. Once a communication experiment…

Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update. A ranking drop following a core update…

So you’ve brought a new, innovative product to market. Or maybe you found a way to put a new twist on an existing service, and it’s taken off in popularity.…

When it comes to SEO, all things are not created equal. What defines your business as “enterprise” typically comes down to the size of your organization, your total annual revenue,…