Good content is key to ranking in Google, but great content is essential for delighting your readers. Happy readers are more likely to convert due to the simple fact that…

Google’s John Mueller answered a question in the SEO Office-hours hangout about recovering from a core algorithm update. His main point was to rule out random spammy backlinks or technical…

Do you want to provide value to your clients so they will keep you on retainer? If so, one valuable piece of data you could provide for your agency’s clients…

For years, the SEO community has been obsessed with keyword rankings as one of many viable metrics to prove the value of SEO. At the end of the day, rankings…

Meta launches new features for Facebook Groups to improve communication between members, strengthen communities, and give admins more ways to customize the look and feel. In addition, the company shares…

Budgets can be tough to set, especially in new campaigns. Setting the budget too high or low can lead to wasted spend, machine learning issues, and other account performance hiccups.…

Site structure is crucial for any enterprise SEO service to implement, but the essential optimizations go well beyond the scope of what’s seen in traditional corporate SEO. An enterprise site…

Google recently released a spam update. Judging by how Google released several spam updates in a row followed by a core update this past summer, it would not be surprising…

Is attracting local holiday traffic important to you right now? Messages sent via SMS (or text messaging) have an open rate of 97%, according to a study from messaging platform…

Let’s just say it: Exact match domains should be buried in a garbage bag right next to people who talk on their speakerphone in public. Remember when every domain used…

The disavow tool, now located in your Google Search Console, enables you to tell Google not to count spammy links as part of your link profile. Following Google’s Penguin update…

Google’s John Mueller was asked in an Office-hours hangout about a bad outcome from using Google’s link disavow tool. They uploaded a disavow file and within days their rankings collapsed.…

Many people are quiet when it comes to SEO for Bing because there’s not a lot of information about it. Funny thing is that many cutting edge technologies and techniques…

Jetpack, a division of the commercial arm of WordPress, Automattic, announced that it is acquiring the popular WPScan WordPress security suite company. WPScan provides resources that enable the WordPress and…

Despite the rebranding at Meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable…

Until last year, I was part of an in-house SEO team for a huge ecommerce site, charged specifically with managing SEO data and insights. This included owning and developing internal…

What makes paid social campaigns effective? Where are your opportunities for improvement? On October 27, I moderated a Search Engine Journal webinar sponsored by Similarweb and presented by Amy Bishop,…

Google updated it’s Google Search Central Video Best Practices help page to add an additional recommendation that will help Google find and index video content better and make it available…

Sharing is caring – especially when it comes to content. A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come.…

Google My Business is no more—get used to saying “Google Business Profile” as the search company simplifies and renames its important local search tool. With the new name comes an…

Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile. “Moving forward, we recommend small businesses manage their profiles…

Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. This update is slated to launch beginning…

A technical SEO published a case study of how he solved a curious Crawled Currently Not Indexed problem on his site. While the solution he found might not be universal…

Be honest: Have you ever put together what you now know to be one of the worst SEO reports ever made? You know what I mean – a bloated 10-pager…

Despite being introduced by Google ten years ago, many site owners still struggle with getting hreflang correct. Often, this is due to common misconceptions and the wishful thinking of developers.…