WordPress Security Plugin Exposes +1 Million Websites
The WPS Hide Login WordPress plugin recently patched a vulnerability that exposes users secret login page. The vulnerability allows a malicious hacker to defeat the purpose of the plugin (of…
Best of Whiteboard Friday 2021: How to Explain Domain Authority to a Non-SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Next up in our top three…
Amazon Alexa SEO Tools Is Closing
Alexa.com announced that it will be retiring its marketing services after 25 years. Founded in 1996, Alexa was subsequently acquired by Amazon in 1999. It was initially known for providing…
Meta Introduces Professional Mode For Facebook Profiles
A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. In addition, Facebook Pages are getting new capabilities that…
5 Critical SEO Considerations for SEO in 2022
Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Research published by Milestone showed…
Should You Use Seller Ratings In Your Google Ads Campaigns?
You’ve probably seen seller ratings show up in Google advertising – or perhaps in organic search where they’re being tested. They’re the one- to five-star ratings that sometimes display in…
How To Rank Content And Get Found
We all know that the last two years have been exceptionally tough for travel and tourism, from the biggest corporations all the way down to small local businesses. For most,…
Google’s Guide To User Generated Content
A new guide from Google goes over the acceptable ways to incorporate user generated content (UGC) on your website to ensure you’re following the company’s guidelines. To assist websites with…
Do Links Still Matter for Rankings? A Study by Ahrefs
In the past few years, I’ve seen more people saying that links are dead, they don’t matter for rankings, or they’ve lost their importance. Links are a confirmed major ranking…
Top 7 Tips To Make Your WordPress Site Fast & Secure
Ready to build your first website? Are you shopping for affordable WordPress web hosting? There are multiple types of web hosting solutions to choose from: shared hosting, dedicated hosting, cloud…
Content Optimization According to Google’s UX Algorithm
The current market is dedicated to satisfying the needs of the consumers. There’s a constant race among sellers and manufacturers to meet these expectations, forcing businesses of all sizes to…
7 New & Ongoing Google Business Profile (GMB) Issues, December 2021
This year has been a wild ride when it comes to Google My Business (GMB) – erm, I mean Google Business Profile (GBP). The most notable change in 2021 was…
Facebook AI Hunts & Removes Harmful Content
Facebook announced a new AI technology that can rapidly identify harmful content in order to make Facebook safer. Th new AI model uses “few-shot” learning to reduce the time for…
Tag Pages & Content Tagging For SEO: A Complete Guide
Is tagging important for SEO? A lot of SEO professionals will respond with a tentative, “It depends.” Make no mistake – done incorrectly, tagging can actually have counterproductive impacts on…
Google Reveals Top Searches Of 2021
Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities. Data on the top trending searches is…
Nostalgia Marketing & What We Can Learn From John Lewis Ads
You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon their…
Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com
This week’s Ask An SEO question comes from Alan in Calgary, Alberta, who wrote: “I created EmailSanta.com in 1997. I’ve been an avid follower of SEJ and with your help,…
A Simple (But Complete) Guide
Most website owners have to deal with redirects at one point or another. Redirects help keep things accessible for users and search engines when you rebrand, merge multiple websites, delete…
Google Updates Search Results For News Stories On Desktop
Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story. This update is now in effect, which brings news…
8 Problems Causing Slow Page Speeds and How To Fix Them
The performance of your website is one of the most important elements of your online presence. That is why you must tackle any possible issues causing your website to slow…
Web Design Practices That Frustrate SEO Pros
Search engine marketing professionals working with web developers know the frustration of communicating the importance of SEO requirements. That visually stunning website masterpiece could possibly be an equally stunning page…
What It (Really) Is & How to Fix It
Many people believe that having multiple pages about the same thing confuses search engines and leads them to rank the “wrong” page. In the words of Patrick Stox, this whole…
Google Is Creating A New Core Web Vitals Metric
In a recent HTTPArchive Almanac article about CMS use worldwide, the author mentioned that all platforms score great on the First Input Delay (FID), a Core Web Vitals metric and…
The US Agency Awards Took To The Virtual Stage On November 23, 2021
This post was sponsored by Don’t Panic. The opinions expressed in this article are the sponsor’s own. Brought to the U.S. by Don’t Panic, who also deliver the US Search…
How We Increased a Law Firm’s Leads by 174% With Content Optimization [Case Study]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content marketing and optimization are crucial…
IndexNow’s Instant SERP Updates Are Here [Podcast]
What if there were a more efficient way to notify search engines whenever your website content changed? Does it bother you that search engine spiders have to crawl every URL…
How to Boost Your Site’s Visibility & Traffic
Since the beta version of Google News was first launched back in September 2002, the news search engine has changed dramatically. And over the years, many best practices of what…
8 Tips to Boost Local Rankings
Local SEO is the process of increasing your business’s presence in local search to attract more customers or clients. Plenty of guides show you how to do local SEO from…
B2B Keyword Research Done Right With Practical Examples
Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO…
All You Need To Know About Negative SEO
Search engine optimization (SEO) has evolved, and ranking high on Google is harder now than it was three years ago. More businesses are online, pushing Google to continuously change its…