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According to the Content Marketing Institute’s Video & Visual Storytelling Survey, 83% of marketers say video has become more important in the last two years. Videos were always a powerful…

A publisher whose content was copied by thousands of sites had them removed from Google through the DMCA process. The person asked Google’s John Mueller if the uniqueness of the…

SEO and UX practices have helped to build a solid website foundation for search engine marketing. By adding web accessibility criteria to your requirements, a new layer of human experience…

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. Keyword position tracking will be available to both free and…

Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information. Google has the details internally, but it can’t…

With so many SEO needs demanding your attention, what should you focus on? Find out which strategies will help you dominate the SERPs and earn more revenue in 2022. Miranda…

Today’s Ask an SEO question comes from Sophia in Australia, who asks: “Is it better to run a blog that links back to your company website for SEO, or have…

Conversion rate optimization (CRO) is not for the faint of heart. It’s tough to produce website experiences that deliver results consistently. It’s essential, though. You’ve invested a lot of resources,…

Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in…

9. Identify Keyword Clusters Of Topics To Build Content Hubs Around A strategically interlinked content hub will push each of your topic posts higher up in Google rankings. First, create…

Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot is capable of can finding and indexing nofollowed links. So it…

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. This is explained by Google’s Search…

WordPress powers 39.5% of the world’s websites. As a leader in digital experiences, WordPress currently runs some of the most prominent websites like Sony, Microsoft, TechCrunch, and more. Enterprise businesses…

You can’t throw a stone in SEO without hitting a link builder. Since Google’s earliest days, links are – and have always been – an integral part of search optimization.…

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local…

YouTube allows creators to change the name of their channel without it affecting the name on their Google account. Creators can change both their channel name and photo and the…

Google’s John Mueller answered whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His…

Links are essential in any successful SEO plan, but good ones can be hard to find. It can be even harder to create an effective, efficient link building strategy that…

“Nofollow” isn’t just a funny-sounding term SEO professionals use to sound more mysterious. Nofollow is an HTML attribute that’s been around for 14 years. At its most basic, nofollow is…

Link stability and its connection to search rankings has been in question since a patent describing “link churn” surfaced in 2006. The stability of a website’s links, or the length…

Google’s John Mueller addressed the question of how Google handles product descriptions that are the same for different merchandise, resulting in duplicate content. Mueller downplayed anything negative happening from the…

WordPress announced it has patched four vulnerabilities that are rated as high as 8 on a scale of 1 to 10. The vulnerabilities are in the WordPress core itself and…

There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you…

Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more. Many of these features are in…

Google’s John Mueller answered a question about a poor translation on a website. He expanded his answer to address the issue of how Google rates a website for quality when…

For most, the benefits of using freelance writers for your digital marketing agency or business far outweigh the challenges. One of the greatest pros is the higher ROI you may…

Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand fields. Google Career Certificates, which earn you earn the equivalent of a four-year…