Claim Your Google Business Profile Directly On Search And Maps
Google My Business is no more—get used to saying “Google Business Profile” as the search company simplifies and renames its important local search tool. With the new name comes an…
A Complete Guide for Local SEO
Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile. “Moving forward, we recommend small businesses manage their profiles…
Google Page Experience Algorithm Update Coming to Desktop
Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. This update is slated to launch beginning…
Timeline for bringing page experience ranking to desktop
Thursday, November 4, 2021 At I/O 2021, we previewed our plans to bring page experience ranking to desktop. Today we’re announcing more details, including the timeline for these changes. This…
How an SEO Fixed a Weird Crawled Currently Not Indexed Issue
A technical SEO published a case study of how he solved a curious Crawled Currently Not Indexed problem on his site. While the solution he found might not be universal…
How to Use Meta Descriptions for Greater SEO Impact
You can call meta descriptions the unsung heroes of SEO. They’re sometimes taken for granted because marketers don’t always appreciate their power as a factor in organic search traffic. Many…
How to Choose the Right Keywords for SEO
The keywords you choose can make or break your SEO campaign. If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month…
5 Common Local SEO KPIs And How To Measure Them
Be honest: Have you ever put together what you now know to be one of the worst SEO reports ever made? You know what I mean – a bloated 10-pager…
The 10 Biggest SEO Misconceptions
Despite being introduced by Google ten years ago, many site owners still struggle with getting hreflang correct. Often, this is due to common misconceptions and the wishful thinking of developers.…
Google Launching New Version Of PageSpeed Insights
Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the existing version. One of the biggest problems with PageSpeed Insights is…
8 Essential Content Marketing Roles & What Each One Does
Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were…
Google’s John Mueller Q&A: 4 SEO Questions Answered
Google’s John Mueller answers four rapid fire questions about common technical SEO issues that almost everyone runs into at one point or another. Mueller addresses questions sent in by people…
Google Rolls Out November 2021 Spam Update
Google’s Danny Sullivan confirms a spam-fighting algorithm update has started rolling out to search results and will be fully rolled out within a week. The rollout of the update begins…
Is It a Google Ranking Factor?
Does Google factor direct website visits into your search rankings? To be clear, direct traffic is where a person (or bot – we’ll get to that later) navigates directly to…
State of SEO: Top Insights [Podcast]
Would you like to get high-level leads? Who doesn’t! Using surveys as a lead generation and brand awareness strategy can be very effective. Join Shelley Walsh, Special Projects Editor at…
Should You Pay for Local Listings Management?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Loren Javier It’s a…
Comparing Search Volumes for 72k Keywords [A Study by Ahrefs]
There are two sources of keyword search volume data that come directly from Google: Google Search Console (GSC) and Google Keyword Planner (GKP). We decided to compare the numbers between…
5 Huge Warning Signs Of A Bad SEO Or Digital Marketing Agency
Six of my seventeen years in digital marketing were spent at an agency. It’s where I learned the strategies that shaped who I am as an SEO today. More importantly,…
How to Scale Your Blog SEO in 2021
Every year, you’re inundated with new search engine optimization (SEO) tactics, strategies and controversial experiments. From “SEO Made Simple” to “SEO Demystified”, you may have read a lot of SEO…
An Ecommerce SEO Case Study
Note: Thank you to Pierce Brelinsky, who helped me research and diagnose this issue. It’s no question that Shopify has been growing in popularity over the years. We’ve been seeing…
Facebook Shutting Down Facial Recognition
Facebook announced that it is shutting down it’s use of facial recognition, including for uses related to the visually impaired. Facebook left the door open to exploring on-device facial recognition…
6 Important Features To Consider
Press release distribution, a form of earned media, is an integral part of reputation management, brand exposure, and content marketing. It helps both big corporations and small businesses gain a…
Top Keyword Opportunities Within Striking Distance
Using Python to automate SEO processes can be intimidating for new users – at least, at first. In this column, you’ll find an easy-to-use script you can download and run…
How to Maximize Your Reach Using Google’s Knowledge Graph
Google’s introduction of the Knowledge Graph in 2012 was a seismic shift in search, going from “strings”– directly matching words to other words – to “things” and trying to understand…
How To Report Search Console Issues To Google
Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button. This feature is an expansion of a…
What is SaaS Marketing? 8 Tactics We Use at Ahrefs
SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product. As a SaaS company ourselves, we’re no strangers to the process.…
Search Engine Journal Is Hiring A Paid Media Editor
Search Engine Journal is expanding its editorial team. We’re excited to announce that Search Engine Journal is looking to hire a Paid Media Editor. Apply here or continue reading for…
Why SEOs Need to Invest More in Long-Form Content
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Long-form content can often be overshadowed…
Why You Need To Stop Worrying About Ranking First on Google
To run a successful business in a digital world, the general consensus is you have to be on top of Google’s search results page. The desire to rank number one…
How Can We Outrank Negative Content About Our Company On Google?
Today’s Ask an SEO question comes from Sonia in Maharashtra, who wrote: “Hey, I am facing an issue of trying to outrank an article that speaks negatively about our company.…