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Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. When creating an ad through a Facebook page, small businesses can…

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you…

Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. Now there’s no fear of missing out on an opportunity to save money…

Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included…

Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping brings. Who would’ve thought the intoxicating combination of social media, live entertainment, and…

SEO project management is a strategic framework for promoting your website’s visibility, increasing brand exposure, and gaining credible leads through search engines. It relies on a comprehensive integration of SEO…

This post was sponsored by Hands Off Publishing. The opinions expressed in this article are the sponsor’s own. You’ve just started a brand new site, published a lot of content,…

Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. Google added a line to its Business Profile posts…

SEO pros and graphic designers don’t always see eye to eye – and that’s a shame. Modern graphic designers often prefer clean designs with lots of white space, whereas SEO…

If you’ve ever questioned what is or isn’t a Google ranking factor, this one’s for you! The comprehensive Ranking Factors guide is back and updated for 2022. We’ve done the…

“I have never seen a kid work so hard at being lazy.” A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. She…

The Boolean search comprises a specific group of search operators that relate to the logic inherent in the words And, Or, and Not. Although they are three simple words, their…

Reports flooded in from Twitter on Monday evening as Google experienced a rare, widespread outage. Searchers around the world were met with this error message for a brief period when…

Google updated its structured data documentation for Editorial Product Review webpages. There is now a new Pros and Cons structured data that makes sites eligible for an enhancement in search.…

LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. This gives you another way to drive traffic to your website…

I’ve always been a writer. Since I learned to put pencil to paper, I’ve been writing stories, poems, plays, and anything else that put my imagination into words. When I…

Every brand wants to be considered a thought leader, but fewer can define what actually qualifies as thought leadership. When done correctly, thought leadership marketing can help your business maintain…

In the last few years, COVID has changed how businesses host special events and interact with customers and the community. Special events have changed, and time-sensitive activities have a more…

You don’t have to have an MBA from Wharton to spot the opportunities the Chinese market presents for ecommerce. The world’s most populous nation, the People’s Republic of China, has…

If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout and personalizing results based…

If you’ve been working with Google Ads/AdWords for a while, you know that it’s great for targeting intent. By serving ads against keyword searches, you can promote your product or…

Many online businesses ignore keywords with zero search volume because they think no one is searching for that term. While it may be true that there is minimal search volume,…

DuckDuckGo responds to recent criticism saying the third-party tracking scripts it blocks will now include scripts from Microsoft. Earlier this year, a security researcher discovered DuckDuckGo’s mobile browser transferring data…

The advent of the internet gave travel companies a whole new avenue for exposure. Where once you may have had to rely on outdated brochures, grainy photos, or (worst of…