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Is It a Google Ranking Factor?
You’ve likely heard the claims that you want to have a healthy code to text ratio (a.k.a., text to HTML ratio) when it comes to displaying content – typically text…
Improved data filtering and comparison on Performance reports
Wednesday, April 07, 2021 The Search Console Performance reports allow users to understand how people find their site on Google. Today, we’re introducing two improvements that will make the reports…
Indented Results Roll Out at 40% of SERPs
Recently, after months of testing, Google pushed a full roll-out of indented results. These are groups of organic results from the same domain, such as this result on a search…
Why Your Website Must Be Compliant
An unsettled website accessibility law environment creates confusion for businesses and courts over what an accessible web business is and how to make it compliant. In the U.S., digital accessibility…
What creators should know about Google’s product reviews update
Thursday, April 8, 2021 Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate…
10 Steps to Optimizing Videos for Search and Discovery
Video SEO has changed dramatically over the years. If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that…
Expanding support for APAC Search Central Help Communities
Friday, April 9, 2021 Earlier in 2020, we opened Google Search Central Help Communities in multiple markets like the Polish, Turkish, and Arabic communities. As we’ve been continuously working to…
10 Blogging Tips to Capture the Right Audience (and Keep Them)
Got a solid blogging strategy? I’m here to challenge it. Don’t have one? Keep reading. Developing the right blogging strategy – and optimizing it regularly – is essential. Here’s why:…
Announcing the Sustainable Monetized Websites video series
Monday, April 12, 2021 The new series Sustainable Monetized Websites is now available on the Search Central and the Google AdSense YouTube channels. This series focuses on the best practices…
How To Do Better Blogger Outreach for Building Backlinks
Link building is crucial for search engine optimization (SEO). It has a direct influence on how well you rank on search engines. Yet, the reality is that many SEO experts…
Upcoming changes to FeedBurner | Google Search Central Blog
Wednesday, April 14, 2021 FeedBurner has been a part of Google for almost 14 years, and we’re making several upcoming changes to support the product’s next chapter. If you use…
More time, tools, and details on the page experience update
Monday, April 19, 2021 Update on August 4, 2021: Clarified that Safe Browsing isn’t used as a ranking signal. Safe Browsing systems continue to play an important role to keep…
13 Unique & Free Keyword Research Tools You Didn’t Know You Needed
One of the biggest SEO mistakes you can make is neglecting keyword research in favor of producing “great content.” That’s because you need keyword research to pinpoint where your customers…
How we fought Search spam on Google in 2020
Thursday, April 29, 2021 Google Search is a powerful tool to help you find useful information on the open web. Unfortunately, not all web pages are created with good intent.…
Google’s New Best Practices For Writing Page Titles
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The way page titles are generated…
Video SEO best practices for ecommerce | Google Search Central Blog
Wednesday, May 12, 2021 Video is becoming increasingly common on ecommerce sites. As a site owner, you can use video to give shoppers a deeper understanding of products you sell…
Does Members-Only or Gated Content Have SEO Value?
Today’s Ask an SEO question comes from Kyriakos in North Carolina. Kyriakos asks: We have a B2B member only website. Some of the content on our site is available to…
Sunsetting the generic rich results search appearance on Search Console
Tuesday, May 25, 2021 Over the last few years, we have been hard at work adding more and more specific rich results search appearances to the Search Console Performance reports.…
Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools
Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. To solve for inconsistencies between each of these…
How we worked with you towards a safe and spam-free Search experience in 2020
Wednesday, May 26, 2021 Making sure your Google Search experience is safe and free of spam is always important to us. In 2020, we invested in many innovations to keep…
The Beginner’s Guide to Account-Based Marketing (ABM)
Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often…
Strategy, Trends & Expert Advice [Ebook]
On-page SEO is one of the most essential aspects of your SEO strategy as a whole. Yet there is a lot of confusion and misinformation around which optimizations really matter,…
Prevent portions of your site from being abused by spam
Wednesday, May 26, 2021 As a website owner, you might provide a few channels where your users can interact, such as forums, guestbooks, social media platforms, file uploaders, free hosting…
15 Interview Questions to Ask Your Next Digital Marketer Candidates
“The Great Resignation” has impacted nearly every industry in 2021, and the digital marketing industry is no different. With higher-than-average turnover rates, it can sometimes feel impossible to land the…
Search at Google I/O 2021 | Google Search Central Blog
Thursday, May 27, 2021 Google I/O is our annual developer festival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot of information…
Flimsy Metrics: The State of the Web & Core Web Vitals [Part 2]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In the first post in this…
Top SEO-Friendly WordPress Website Themes in 2021
What comes to mind when we think of taking our business online? An attractive website. Yes, a website is the platform that we need to reach our customers. But, most…
Google Explains Rendering and Impact on SEO
Google’s Martin Splitt participated in a webinar about web page rendering and how it impacts SEO. Rendering is what happens when a browser requests a web page, it’s a key…
Understanding the sources behind Google News
Tuesday, June 01, 2021 An important way news sources build trust with their audience is by providing information about their articles and site. This includes information like clear dates and…
7 Ways to Use Google Trends for SEO & Content Marketing
Google Trends is the only keyword research tool that offers insights based on actual Google search data. These seven tips on how to use Google Trends will show you how…