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Website traffic is an essential resource for every online business. Yes, for the obvious reasons – because more traffic can convert to more customers and therefore more money in the…

How would you rate your small business SEO performance, and what should you focus on next for greater success? SEO is the process of optimizing your site to rank higher…

KPIs and metrics not providing you with much insight? Are you skipping measurements because they take so much time? Getting the data and evidence you need to make intelligent decisions…

Google Search is capable of understanding human language with the assistance of multiple AI models that all work together to find the most relevant results. Information about how these AI…

The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles…

The type of SEO work you’ll embark on depends on the type of industry you work in. You might find an opportunity: In-house. With an agency. At an SEO SaaS…

Looking for an opportunity to flex your writing and editing muscles in a 100% remote role with a leading B2B publisher in the search space? Search Engine Journal is an…

Online marketing blog, Backlinko.com recently sold to SEMRush for an undisclosed amount. But we can safely assume it wasn’t cheap. Between 2013 and 2018, over 4,000 people signed up for…

Google flat out tells us that links help them evaluate a site’s reputation, and that search rankings are “partly based on analysis of those sites that link to it.” We…

Today’s advertiser is looking for ways to use video content in ads to increase visibility, engage, and convert leads. The good news is that getting started with video ads is…

Google published an explainer that offers insights into how Google handles reviews left for local businesses on Google Maps. The article outlines the multiple steps and actions Google takes that…

Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips. Whether they’re booking tickets or shopping for suitcases, the first…

For enterprise brands, publishing content is easy. But, how valuable is that content to your target audience? Is your content leading to higher bounce rates? This presentation aims to help…

A new patent from Google dated December 28, 2021, focuses on how to interpret queries and solve them based on entity information. I often link to Google patents in articles…

If marketing is the art of persuasion, then retargeting is that art at its finest. A user that has expressed interest in our brand, products, or services can be considered…

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational…

Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps most importantly for this audience…

This post was sponsored by BigMarker. The opinions expressed in this article are the sponsor’s own. Looking for a marketing strategy that can truly: Generate higher-quality leads? Expand your brand…

Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. This is stated by Google’s Search Advocate John…

You’ve been relying on cookies to deliver your marketing campaigns for years, but the days of third-party cookies are ending. What does this major change mean for your business and…

Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Here’s a breakdown of how the recommendations will affect your account’s Optimization Score. In addition to the…