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How To Report Search Console Issues To Google
Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button. This feature is an expansion of a…
What is SaaS Marketing? 8 Tactics We Use at Ahrefs
SaaS marketing is the process of building awareness, increasing interest, and acquiring more customers for a software-as-a-service (SaaS) product. As a SaaS company ourselves, we’re no strangers to the process.…
Search Engine Journal Is Hiring A Paid Media Editor
Search Engine Journal is expanding its editorial team. We’re excited to announce that Search Engine Journal is looking to hire a Paid Media Editor. Apply here or continue reading for…
Why SEOs Need to Invest More in Long-Form Content
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Long-form content can often be overshadowed…
Why You Need To Stop Worrying About Ranking First on Google
To run a successful business in a digital world, the general consensus is you have to be on top of Google’s search results page. The desire to rank number one…
How Can We Outrank Negative Content About Our Company On Google?
Today’s Ask an SEO question comes from Sonia in Maharashtra, who wrote: “Hey, I am facing an issue of trying to outrank an article that speaks negatively about our company.…
WordPress Takes Steps to Achieve Performance Lead
The new WordPress Performance Team, which includes contributors from Google and Yoast, is meeting to plan the next steps for coordinating efforts for improving WordPress performance. A kickoff meeting is…
Can Pro-Privacy Search Engines Replace Google?
Consumers of all ages and demographics are becoming increasingly aware of their growing dependence on technology – in many cases at the expense of their privacy. According to Pew Research…
7 Proven Tips To Get Influencers To Promote Your Brand On A Budget
Influencer marketing has exploded over the past couple of years. Everyone who’s anyone is using it to promote their brands. However, some businesses have learned how to run high-impact campaigns…
Facebook Launches Marketing Analytics Certificate Program
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. Offered in conjunction with Coursera, the program teaches the skills necessary…
Google Shares Tips For Optimizing Job Postings
Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. As we head further into the hottest hiring season…
Google Enhances Search Results For “Deals” Queries
Google is now showing a new set of search results when people look for deals. Searches with words like “deals” and “Black Friday” will trigger a dedicated feed of discounted…
Sarah’s Goodbye
Hello, Moz friends…I’m signing off on the blog after a wonderfully wild, 14-year ride at Moz. It’s time for me to move on and make space for new voices, new…
Push Notifications: Re-Engaging Users in 2022
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Push notifications are one of the most effective channels to re-engage users. But how…
Why (& How) Topic Clusters Are Your Most Powerful SEO Weapon
If you want to show Google that your webpages are both relevant to specific keywords and more authoritative than your competitors, topic clusters are one of the best ways to…
Help job seekers understand your job postings by including a complete description
Monday, November 01, 2021 We’ve uncovered an opportunity to improve your job posting pages, and it only takes a few changes to the description field. In the description section of…
OptinMonster Vulnerability Affects +1 Million Sites
WordPress security researchers reported that a flaw in the OptinMonster WordPress plugin was found to allow hackers to upload malicious scripts to attack site visitors and lead to full site…
Is It A Google Ranking Factor?
Giving customers and prospects a way to reach you by phone or email is just good business. It enables people to get in touch and ask questions, raise any concerns…
Title Tags are a Tiny Ranking Factor
Google’s John Mueller, in a YouTube Office-hours hangout, answered a question regarding title tags and search rankings. He addressed whether title tag rewriting impacts rankings and also what effect adding…
How to Fix Google Title Tag Rewrites
In an Office-hours hangout Google’s John Mueller answered the question of what algorithm factors are used to decide title tag rewrites. Mueller offered suggestions for a proactive approach for dealing…
Is It A Google Ranking Factor?
Unless you’re lucky enough to register a domain name no one has thought of before, chances are a domain registered today will have a history attached to it. Is there…
PPC And Digital Marketing Nightmares You Won’t Soon Forget
Happy Halloween mad PPC scientists and marketing mavens! From campaigns that hit you like sharks in a tornado to ads that rise from the dead, this year, digital marketing can…
LinkedIn Adds New Features To Help Companies Attract Talent
LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors. We’re in the most competitive hiring market on record. What…
WordPress Facebook Feed Plugin Vulnerability Exposes 200,000+ Websites
Smash Balloon Social Post Feed, a WordPress plugin, was discovered to have a vulnerability that exposed the websites to allowing an attacker to upload malicious scripts. Security researchers at Jetpack…
Does URL Length Affect SEO?
Does Google prefer shorter URLs over longer URLs? That’s an SEO myth that won’t go away. Here’s when URL length matters and when it doesn’t. URL length is the topic…
Do Google Lighthouse Scores Affect SEO?
Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong. If the questions asked by SEOs are…
Google Changes More Structured Data Requirements
Google announced a change to several structured data types. This change affects the requirements for the HowTo, QAPage and the SpecialAnnouncement structured data. The guidance didn’t come with examples, which…
26 Common SEO Myths, Debunked
SEO is renowned for misinformation, misunderstandings, and misconceptions. This is in no small part due to Google being somewhat of a black box in order to try and limit the…
Vulnerabilities Are Not an SEO Issue… Until You Get Hacked
Google’s John Mueller answered a question in the SEO Office-hours hangout about whether a security vulnerability had any effect on SEO. He said technically it’s not an SEO issue. But…
Google Priority Hints – More Firepower to Support Core Web Vitals
In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics –…