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How To Write Interesting, Fresh Content on a Shoestring Budget
In 2018, a typical corporation spent 7.9 percent of its earnings on ad content. Sure, spending on ads does lead to your site being at the top of a Google…
Google Local Filler Content Isn’t Good UX, and Needs Revisions
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Did you ever turn in a…
Research on Vaccines for Higher Education
If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place…
17 Actionable Marketing Tips for Small Businesses in 2021
Just can’t get your marketing to work for your small business? Fret not. Here’s a list of 17 tips that’ll improve your marketing and help you get more customers. Know…
Is It a Google Ranking Factor?
Canonicalization is loosely connected to search rankings, but would it be a stretch to call it a ranking factor? You may have heard that the rel=”canonical” tag is a tool…
Reveal Your Rivals with True Competitor (Beta)
One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face online may not match their legacy competitors and personal grudges.…
How To Use Machine Learning for Scalable SEO Competitor Research
Google search results are ever becoming more relevant and precise. The integration of machine learning (ML) has taken natural language processing (NLP) to a more advanced level, allowing for things…
Aligning Content with Intent Webinar – Q&A
We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how…
6 Risky Black Hat SEO Tactics to Avoid in 2021 (And Their White Hat Alternatives)
SEO is a fierce zero-sum game war. That’s why some business owners resort to black-hat tactics to topple competitors from the top of the SERPs. While there are some black-hat…
Simplifying the Page Experience report
Wednesday, August 4, 2021 The Page Experience report in Search Console launched earlier this year to offer publishers and site owners a way to quickly understand how their sites fare…
Is It a Google Ranking Factor?
Website size can vary from a few pages to millions. To the uninitiated, all pages on a site are equally important and anyone searching online should be able to find…
Intro to Python [Part 2]
Want to use Python, but don’t know where to begin? Britney and Pumpkin are here in their second episode as co-hosts with more great tips on how to get started!…
5 SEO-focused eCommerce Content Marketing Trends Not To Miss Out On
The eCommerce industry is booming, which is a great thing for new and upcoming businesses. But this can be a bad thing, too, because the competition in almost every eCommerce…
Use Keyword Gap Analysis To Uncover Competition
Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor…
Why Search Console and Analytics Differ in Discover Reporting
Google’s John Mueller answered a question in the Office Hours Hangout about the discrepancy between Google Search Console (GSC) and Google Analytics when it comes to reporting on Google Discover…
Google Search Console Insights behind the curtains
How does Search Console Insights choose the referring links from other websites? The referring links from other websites card shows how users discover your site’s content through links to your…
Demand Generation 101: 5 Strategies That Work
Each month, thousands of people search for “backlink checker” in Google: We currently rank #1 for this term (and many others) with our free backlink checker: This helps to generate…
A Complete Guide to Google Ads Editor
If you’ve used Google Ads for any amount of time, you’ve probably used Google Ads Editor. It’s a desktop application that’s invaluable for managing campaigns and making bulk changes. So…
Beginner’s Guide to Pay-Per-Click Ads
PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. We all encounter these ads daily. Search ads are the…
Avoid the Pitfalls of Competitive Content Research
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Competitive research is a common and…
Things You Need To Know About Link Building and Anchor Text
Most advertisers are aware that link building is one of the numerous crucial factors for improving search engine rankings in the eyes of the Google Gods. However, the terms you…
Monitor Search and Centralize Reporting to Increase Global Agility
The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were truly prepared to…
A Guide to Evaluating Prospects
E-A-T has been a hot topic when it comes to on-site content. But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot…
7 Best Online Marketing Communities (Free and Paid) to Join in 2021
Online marketing communities are excellent places to gain fresh perspectives, stay on the pulse of trends, learn from seasoned marketers and founders, and have watercooler conversations with like-minded folk. But…
YouTube Rolls Out Automatic Live Captions to All Channels
YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels. Previously, this feature was only available in beta…
An update to how we generate web page titles
Tuesday, August 24, 2021 Update on September 17, 2021: Thanks to your feedback, we’ve further refined our titles system. Learn more about what we’ve been doing and some additional guidance…
Prioritizing Technical SEO Fixes – Moz
Faced with so many SEO tasks to worry about, how do you know which ones to prioritize? In today’s episode of Whiteboard Friday, Ola takes you through the important technical…
5 Effective eCommerce SEO Tips To Boost Traffic and Generate Leads
The year 2020 was a game-changer for the eCommerce industry. Statista reports that global eCommerce sales in 2020 alone amounted to $4.28 trillion. This translates to about $1 for every…
Search Ranking Factors Are Not Always Applied Equally
Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win…
Google on Product Price As a Ranking Factor
Google’s John Mueller discusses product price as a ranking factor and explains whether it can impact the positions of ecommerce stores in search results. This topic came up during the…