The Evolution Of Search & SERPs 2024
Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready…
How To Secure And Defend Your SEO Budget For Executive Buy-In
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow,…
The Best Times To Post On Social Media In 2024
Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.…
Google Offers 3 Tips For Checking Technical SEO Issues
Google published a video offering three tips for using search console to identify technical issues that might be causing indexing or ranking problems. Three Tips For Troubleshooting Technical Issues Google’s…
Google To Support Programmatic Bidding For Limited Ads
This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for Limited ads.…
Google Reviews Update Finished – What To Know
Google finished rolling out their last announced Reviews System update. Future updates to the review system will no longer be announced because the algorithms that power the Reviews System will…
Google Updating Cryptocurrency Advertising Policy For 2024
Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the…
30 Google Business Profile Photos Your Local Business Can Easily Take — Illustrated
Does seasonality play a significant role in your business, like Earthbound Farmstand, which might have pumpkins in October but strawberries in April and a completely different look to their stand…
Optimizing Keywords For Service Providers & Blog Content
This week’s Ask An SEO question comes from Stephen, who writes: “How does a service provider know what people are searching for and how does one convert blog content to…
Mozilla VPN Security Risks Discovered
Mozilla published the results of a recent third-party security audit of its VPN services as part of it’s commitment to user privacy and security. The survey revealed security issues which…
SEO Trends You Can’t Ignore In 2024
Most SEO trends fade quickly. But some of them stick and deserve your attention. Let’s explore what those are and how to take advantage of them. 1. Everyone’s using ChatGPT…
Elementor WordPress Plugin Vulnerability
High severity vulnerability was discovered in the Elementor website builder plugin that could allow an attacker to upload files to the website server and execute them. The vulnerability is in…
WordPress Releases Version 6.4.2 For Critical Vulnerability
WordPress has released version 6.4.2 that contains a patch for a critical severity vulnerability that could allow attackers to execute PHP code on the site and potentially lead to a…
Survey Reveals 100% of Digital Agencies Are Using AI
Duda released survey results that shows digital agencies are looking forward to greater adoption of AI in 2024. The survey of over 200 digital agency leaders shows that they anticipate…
Trends, Advertising Updates, And Subreddit Highlights
Reddit, a diverse social media community for sharing news, highlighted the most engaging trends of 2023 in its annual Reddit Recap. While it continued to host various interests, including business…
Build a Business Case to Get an International SEO Investment Approved for 2024
Drive conversions The more brand visibility you have, the more likely people are going to visit your website. The more people visit your website, the more conversions you’ll see. So,…
Accelerating Your Content Success in 2024 with Copilot for Content Advisor
We are closing in on an epic year of Generative AI-led transformation, and as we look towards the new year, we have a special gift for you. To give our…
Google Introduces Gemini And Updates Bard With Gemini Pro
Google has unveiled Gemini, its most advanced and capable artificial intelligence (AI) model, with advanced multimodal capabilities. This groundbreaking model represents a leap forward in AI technology, offering state-of-the-art performance…
User-Centric Web Design: A Blueprint for Success
At its core, user-centric web design is the philosophy and practice of crafting digital experiences with the user’s needs and preferences at the forefront. It’s not just about creating a…
Link Building Outreach for Noobs
Link outreach is the process of contacting other websites to ask for a backlink to your website. For example, here’s an outreach email we sent as part of a broken…
How To Build A Community By Running Industry Events
I have been well aware of the importance of global communities since I started working freelance at home and also in an office environment. Digital communities are so important, especially…
Explore Microsoft Bing Deep Search With GPT-4 & Generative AI Plans For 2024
Microsoft announced Deep Search, a substantial enhancement to Bing’s web search capabilities, powered by OpenAI’s GPT-4. What Is Microsoft Bing Deep Search? Integrated with the advanced GPT-4 AI technology, Deep…
Research Shows Tree Of Thought Prompting Better Than Chain Of Thought
Researchers discovered a way to defeat the safety guardrails in GPT4 and GPT4-Turbo, unlocking the ability to generate harmful and toxic content, essentially beating a large language model with another…
How To Recover When SERP Rankings Suddenly Drop
With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO.But what happens when they suddenly drop? Do you know what…
How OpenAI Rewrote the Rules: A Brand Story
What’s even more remarkable is that these two terms driving 15 Million in potential monthly traffic didn’t even exist a year ago. OpenAI didn’t embark on an SEO journey to…
The Lean Guide (With Template)
A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. However, the problem is…
Microsoft Advertising Partners With Baidu Global For Chat Ads API
In its monthly recap of significant developments, Microsoft Advertising shared the latest news about its new partnership with Baidu Global, advertising opportunities, and Bing’s rebranding to Copilot. These advancements boost…
3 Books Essential To Master Link Building
A link builder needs to look outside of the industry for inspiration to design a link building strategy. If you want to design a link building initiative that is goal-focused…
Google Bard Director Talks Usage, Ethics, And Competitive Advantage
In an exclusive interview with Search Engine Journal, Yury Pinsky, Director of Product Management at Google Bard, provides insight into the current status and future trajectory of Google’s experimental AI…
Critical WordPress Form Plugin Vulnerability Affects Up To +200,000 Installs
Security researchers at Wordfence detailed a critical security flaw in the MW WP Form plugin, affecting versions 5.0.1 and earlier. The vulnerability allows unauthenticated threat actors to exploit the plugin…