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4 SEO Benefits of Going Public (A Unique Study)
The publicity generated by entering the stock market is an often welcome benefit for any company. When we dive deeper into all the media coverage and increased brand awareness, we…
Analyzing Your Local Organic Search Competition
A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results. From this competition…
Alt Text Only A Factor For Image Search
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate…
8 Fun & Engaging Content Marketing Trends In Hospitality
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the…
Should You Make the Move? An SEO’s Journey from Agency to In-House
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I’ve heard over and over from…
How Can I Rank Informational & Product Pages On The Same Keyword?
Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and a glossary article. The…
Seasonal SEO Tips & Examples For Year-Round Search Improvements
In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that…
How To Speed Up Your Content Writing Process
If you’re a blogger, a marketer or someone who wants to write content, you most likely know writing takes a lot of effort. But here’s the reason it’s so important:…
How Much Revenue Are You Losing From Organic Traffic Declines?
Why is our traffic declining? SEO professionals, marketers, business owners, and stakeholders have this same question and concern. Traffic = customers = revenue. We all know it. Managing your site…
What It Is & How It Works
I guess it’s true what they say about product marketing—it suffers from an identity crisis. Because product marketing is closely related to some other roles in marketing, it’s not that…
How To Accurately Measure Core Web Vitals
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want to improve your website’s performance? While there are tools to track…
“It’s Impossible To Crawl The Whole Web”
In response to a question about why SEO tools don’t show all backlinks, Google’s Search Advocate John Mueller says it’s impossible to crawl the whole web. This is stated in…
Yoast WordPress SEO Bug Creates Duplicate Sitemaps
A sharp-eyed search marketer noticed that Yoast was generating duplicate sitemaps. It’s not known how long this has been happening, but the head of SEO at Yoast acknowledged the bug…
Google Introduces New Vehicle Ads Format
Google is giving advertisers in the automotive industry a new tool to fuel their marketing efforts in the form of an ad unit customized for vehicle sales. When people search…
YouTube Launching 5 New Features For Livestreams
YouTube announces five new features for livestreams, some of which are currently in testing and others that will roll out later this year. These features are previewed in a video…
Top 25 Local Search Ranking Signals You Need To Know
Getting a local business to rank is challenging for three reasons: An uptick in mobile uses because more people are using their phones to find businesses near them. A surge…
Why It Makes No Sense (And What to Do Instead)
Everyone knows that structuring your website in a logical way is as important for users as it is for SEO, and “siloing” is one way many SEOs recommend doing this.…
How Google Ranks Pages With Abbreviations
Google’s John Mueller answered a question about how Google’s algorithm handles abbreviations. John answered the question in depth, explaining how these are essentially synonyms and that Google doesn’t do anything…
Are Relevance, Distance, & Prominence Google Ranking Factors?
Local businesses that want more traffic from search must improve their local rankings. But can prominence, distance, and relevance affect your organic search rankings? Read on to learn whether there…
Google Search Results and Synonyms
John Mueller answered a question about why a site that ranked for one keyword phrase didn’t rank for what they said was a synonym for the same phrase. John answered…
Are Reconsideration Requests A Google Ranking Factor?
Reconsideration requests are indirectly related to search rankings, as they’re an essential step in the process of recovering from a Google manual penalty. They make the difference between a site…
A Guide To 301 vs 302 Redirects For SEO
There are multiple ways to redirect a webpage or an entire website, the two main ways being either a 301 or 302 HTTP response code. Choosing the right one for…
How To Dominate SERPs By Focusing On Topics Instead Of Keywords
Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that…
8 Tips To Optimize Local SEO for Franchises and Their Locations
There are plenty of general search engine optimization (SEO) practices that any business website should follow. But websites of franchise brands have a few hoops to jump through before they…
500 Response on Robots.txt Fetch Can Impact Rich Results
Google’s John Mueller received feedback about a bug in how Search Console validates rich results. Google will drop images from rich results because of an error in how a CDN…
Local SEO For Beginners: Getting Started
One of the first questions a lot of businesses have about local SEO is: Do I really need it? And I get it. You’re busy – your time, budget, and…
SEO BrightNow: March 15, 2022
The first two weeks of March have seen several important SEO developments, some of which may point to even bigger changes further down the road. First and foremost, Google’s desktop…
Should You Submit Your Sitemap Every Month?
This week’s Ask An SEO question comes from Renee in Iowa, who writes: “I read somewhere that you should submit your sitemap every month. When you provide an XML URL,…
Nearly 50% Of Twitter Users Tweet Less Than 5 Times A Month
Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.” Pew Research Center defines lurkers as infrequent…
New LinkedIn Tool Finds Top Skills Needed For Any Job
A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position. In addition, if there’s a skill you need…