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Influencer marketing has exploded over the past couple of years. Everyone who’s anyone is using it to promote their brands. However, some businesses have learned how to run high-impact campaigns…

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. Offered in conjunction with Coursera, the program teaches the skills necessary…

Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them. As we head further into the hottest hiring season…

Google is now showing a new set of search results when people look for deals. Searches with words like “deals” and “Black Friday” will trigger a dedicated feed of discounted…

This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Push notifications are one of the most effective channels to re-engage users. But how…

If you want to show Google that your webpages are both relevant to specific keywords and more authoritative than your competitors, topic clusters are one of the best ways to…

WordPress security researchers reported that a flaw in the OptinMonster WordPress plugin was found to allow hackers to upload malicious scripts to attack site visitors and lead to full site…

Giving customers and prospects a way to reach you by phone or email is just good business. It enables people to get in touch and ask questions, raise any concerns…

Google’s John Mueller, in a YouTube Office-hours hangout, answered a question regarding title tags and search rankings. He addressed whether title tag rewriting impacts rankings and also what effect adding…

In an Office-hours hangout Google’s John Mueller answered the question of what algorithm factors are used to decide title tag rewrites. Mueller offered suggestions for a proactive approach for dealing…

Unless you’re lucky enough to register a domain name no one has thought of before, chances are a domain registered today will have a history attached to it. Is there…

Happy Halloween mad PPC scientists and marketing mavens! From campaigns that hit you like sharks in a tornado to ads that rise from the dead, this year, digital marketing can…

LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors. We’re in the most competitive hiring market on record. What…

Smash Balloon Social Post Feed, a WordPress plugin, was discovered to have a vulnerability that exposed the websites to allowing an attacker to upload malicious scripts. Security researchers at Jetpack…

Does Google prefer shorter URLs over longer URLs? That’s an SEO myth that won’t go away. Here’s when URL length matters and when it doesn’t. URL length is the topic…

Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong. If the questions asked by SEOs are…

Google announced a change to several structured data types. This change affects the requirements for the HowTo, QAPage and the SpecialAnnouncement structured data. The guidance didn’t come with examples, which…

SEO is renowned for misinformation, misunderstandings, and misconceptions. This is in no small part due to Google being somewhat of a black box in order to try and limit the…

Google’s John Mueller answered a question in the SEO Office-hours hangout about whether a security vulnerability had any effect on SEO. He said technically it’s not an SEO issue. But…

Hello SERP sorcerers, tech SEO specialists, and link building extraordinaires! It’s almost Halloween, and we didn’t want it to pass by without sharing some spooky stories. But not just any…

As paid search managers, sometimes we don’t have all the tools we need to do our job. Even simple tasks like Google Ads pacing can be much harder than they…

Google’s John Mueller answered an Office-hours hangout question about what to do about web pages for products that are temporarily out of stock. The person asking the question wanted to…

This post was sponsored by Adex. The opinions expressed in this article are the sponsor’s own. Did you know that bots can gulp a significant part of your advertising budget?…

SaaS is a fantastic niche that allows for a lot of creativity and testing when it comes to content creation in SEO. This is because of how different user journeys…

What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins today with an unexpected name change. The company formerly known…

The Yoast SEO WordPress plugin is certainly a popular and good option for numerous reasons. Even so, it has plenty of viable alternatives you might not know as much about.…