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Why Google Discover Traffic Goes Away
Google’s John Mueller answered an Office-hours hangout question about the reasons why Google Discover traffic might all of a sudden stop. His answered covered ways to diagnose on-page issues and…
More time, tools, and details on the page experience update
Monday, April 19, 2021 Update on August 4, 2021: Clarified that Safe Browsing isn’t used as a ranking signal. Safe Browsing systems continue to play an important role to keep…
How we worked with you in 2020 towards a safe Search experience, without spam
Wednesday, May 26, 2021 Making sure your Google Search experience is safe and without spam is always important to us. In 2020, we invested in many innovations to keep Google…
Can Site Quality Be Quantified in Search Console?
Google’s John Mueller was asked about whether search quality is quantifiable, meaning something that could be measured and expressed as a metric. John Mueller’s answer was surprising because he indicated…
Prevent portions of your site from being abused by spam
Wednesday, May 26, 2021 As a website owner, you might provide a few channels where your users can interact, such as forums, guestbooks, social media platforms, file uploaders, hosting services,…
The Search Central Unconference is back | Google Search Central Blog
Wednesday, June 09, 2021 You asked, and we listened. We are excited to announce that we will be hosting another Search Central Virtual Unconference on June 21st, at 3PM UTC.…
How to Make Newsworthy Content: Part 2
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content marketing expert Amanda Milligan is…
Voice Search Is Not The Future
Since 2016 and especially in 2018 Google has encouraged publishers to engage with voice search with structured data. Google adopted the speakable structured data and brought Guided Recipes to search…
Do You Have an SEO Triage Plan? 11 Things to Check
Picture this: A client – or perhaps your new employer – comes to you with a site that is in dire straits. There’s clearly something wrong. Maybe traffic has taken…
What Is Always On Marketing? Everything You Need To Know
We live in a world where customers want and expect to receive tailored, personalized service from brands 24/7. No matter where they are in the world, polls show that 75%…
A new way to enable video key moments in Search
Monday, July 19, 2021 Since video key moments first launched in 2019, we’ve continued to expand and improve the feature. We’ve evolved the design and brought key moments to more…
Analyzing Google Search traffic drops | Google Search Central Blog
Tuesday, July 20, 2021 Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do? A drop in organic Search traffic can happen…
“Hard To Call A Site Authoritative After 30 Articles”
Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller. That’s especially true if the site has stopped…
Managing a Brand Ambassador Program
On the Internet, people can easily ask others what they are thinking. This sets up a whole layer of possibilities if you can build and manage an effective band of…
A reminder on qualifying links and our link spam update
Monday, July 26, 2021 Web creators nowadays have many ways to monetize their websites and blogs. Some of these methods lead to the creation of outbound links that, if overdone…
Google On The Future Of SEO
Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast. The team of Google’s John…
Simplifying the Page Experience report | Google Search Central Blog
Wednesday, August 4, 2021 The Page Experience report in Search Console launched earlier this year to offer publishers and site owners a way to quickly understand how their sites fare…
Massive CTR Study Reveals Actionable Insights
seoClarity published a research study of 750 billion impressions and over 30 billion clicks, the largest CTR study ever. The massive research yields multiple insights into Google search CTR behavior…
Google Drops Sites Hosted on SiteGround
SiteGround has confirmed a serious issue that has caused Google to stop crawling many sites hosted there since Monday. Publishers are panicking as web pages and ecommerce store products drop…
8 Steps to Grow on a Budget
Startups are always on the lookout for scalable growth tactics that can be done with little or no money. Search engine optimization, or simply SEO, is one of them. SEO…
Hiring a Content Marketing Agency? Ask These 11 Questions First
Hiring just any content marketing agency is easy. If you need to start pumping out content quickly, there are plenty of options out there. However, finding the right agency –…
Will AI Writing Eventually Replace Human Writing?
The emergence of artificial intelligence (AI) has paved the way for great things in the tech industry. There’s no doubt it’s an innovation for tomorrow’s world, allowing us to automate…
Is It a Google Ranking Factor?
The length of time between clicking the link to view the webpage and clicking the back button to return to search results is referred to as dwell time. On paper,…
Sites Need To Be Worthwhile To Be Indexed
Google’s John Mueller offered more information about that pesky “Discovered – but currently not indexed” message in Google Search Console. Mueller answered a series of tweets about what’s going on…
Search Analytics API now supports Discover, Google News, and Regex
Monday, October 25, 2021 The Google Search Console Performance reports already show data about Search, Discover, and Google News to site owners that have this type of traffic. Since we…
3 PPC Strategies That No Longer Work & What To Replace Them With
This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own. Managing successful paid media campaigns requires a synergy between your brand’s needs and the…
How To Use Hashtags On Instagram: Everything You Need To Know
Do you want to grow your engagement on Instagram? Hashtags let you reach audiences interested in a specific topic. In this post, we’ll show you how you can use hashtags…
LinkedIn Lets Freelancers Promote Their Services For Free
LinkedIn Services Marketplace, now available to everyone after a limited launch earlier this year, lets professionals promote their freelance services for free. Services Marketplace first launched in February to a…
A Complete Guide To Product-Led Content Strategy (With Examples)
Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what…
YouTube Removes Dislike Counts On All Videos
YouTube is removing public dislike counts on all videos, though the dislike button will remain available for users to customize their recommendations. This permanent change follows an experiment earlier this…