7 Ways To Boost Search Engine Marketing for Video Content
One billion hours. That is the total length of all the videos seen by YouTube users worldwide each day. Already, the amount of video content on the internet outnumbers written…
How To Improve Your SEO With Topic Clusters
The concept of topic clusters isn’t new for content creators and marketing specialists. Combining related content assets in groups boosts user engagement and pleases search engines, providing highly organized website…
13 Design and Content Tips for an SEO-Friendly eCommerce Site
The eCommerce industry has witnessed tremendous growth as more people realize the ease of shopping online and getting stuff delivered to their doorstep. If you are planning to launch an…
7 Types of Visual Content That Boost Your Traffic
Content marketing as an effective engagement tactic remains on the rise and won’t be going anywhere anytime soon. Naturally, this means that you have to re-evaluate your current strategies and…
Seven Benefits of Chatbots to Your Site’s SEO and User Experience
Chatbots are for websites what marketing is for brands – absolutely essential. Research shows that chatbot adoption as a brand communication channel has risen by a whopping 92 percent since…
Google Algorithm Update Recalibrates Local Search
At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. The search giant confirmed…
How Good Web Design Can Improve SEO Performance
There are over 1.5 billion websites across the internet, and even the most active web user has hardly heard of any of them. Most of them are simply too difficult…
How Page Load Speed Affects Site Visibility and Tips To Increase It
Are you just focusing on the “tangible” aspects of your search engine optimization (SEO) strategy, such as your keywords and page design? What about your page loading time? Did you…
Google Page Speed Insights Overhaul SEO Overview
Google‘s Recent Page Speed Insights Interface Overhaul Users of Google’s PageSpeed Insights didn’t always understand the context of the data they were presented with. If you’re new to search engine…
4 SEO Strategies To Implement for Your Business Website
One of the most efficient ways to gain online traction for your website is search engine optimization (SEO). But here’s the tricky bit: You have to utilize it correctly to…
Give Your Business the Edge It Needs With Expert SEO
It’s nearly 2022 – and if you’re still wondering about whether search engine optimization (SEO) is for you or not, you may well have missed the boat. SEO has never…
The Future of Semantic Search and Its Impact on SEO Results
Search engines are constantly adapting to the ways users browse for information online. Algorithms are tuned to understand the intent of the search, often reflected in the way we compose…
What Can Search Results Tell Us About Black Friday and Cyber Monday?
For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff…
How To Use AI To Build and Optimize SEO Internal Linking Structures
How your web pages link to one another is a crucial driver of search rankings. However, managing this internal linking can be a time-burning and mind-numbing task, so specialists put…
PPC vs. SEO: Which Is Right for Your Business?
So you have some money to spend on your next marketing campaign, but where do you begin? We know paid advertising is an effective way to drive immediate traffic, and…
5 Critical SEO Considerations for SEO in 2022
Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. Research published by Milestone showed…
Content Optimization According to Google’s UX Algorithm
The current market is dedicated to satisfying the needs of the consumers. There’s a constant race among sellers and manufacturers to meet these expectations, forcing businesses of all sizes to…
8 Problems Causing Slow Page Speeds and How To Fix Them
The performance of your website is one of the most important elements of your online presence. That is why you must tackle any possible issues causing your website to slow…
All You Need To Know About Negative SEO
Search engine optimization (SEO) has evolved, and ranking high on Google is harder now than it was three years ago. More businesses are online, pushing Google to continuously change its…
The Future of SEO Strategies
Search engine optimization (SEO) is, by far, one of the most foundational elements of successful digital marketing. Solid SEO strategies can give you the visibility you need, just as a…
How To Harness the Power of PR Service for eCommerce Link Building
Did you know a good press release (PR) campaign can influence your ranking performance more than several other channels? Times are changing, and as digital marketing and content marketing become…
2021 State of SEO Webinar: Research Results
In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates…
What is Keyword Search Intent
When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it…
2021 State of SEO Webinar: Your Questions Answered
Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar…
Design Mistakes That Can Ruin Your Site’s SEO
Many designers and artists consider their craft to be above all the laws of search engine optimization (SEO). But an article published by the Association for Computing Machinery suggests that…
How To Relaunch Your Website and Revamp Your Content Without Losing Rankings
Revamping your website is going to have a number of unique challenges that differ from completely migrating the website to a new URL. Regardless of the situation, there needs to…
Thin Content: How To Fix It and Skyrocket Your Search Rankings
Thin content had been the conventional practice until Google released the Panda update in 2011. The algorithm was designed to curb the ubiquity of low-quality content on the search engine…
Google Continuous Scrolling: How Will it Affect SEO?
In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. Mirroring the user experience on sites like Instagram and Pinterest…
How To Find the Right Local Keywords and Rank for Them on Google
Statistics show that 97 percent of present-day internet users learn about a local business through the internet. When looking for something online, one has to type in a keyword related…
How Review Management Is a Critical Part of Local SEO Success
Recently, online reviews have increasingly become an important and non-negotiable part of a business marketing strategy. The volume and number of review websites have grown, so have the rates that…