The Ultimate Guide to Instagram SEO
As one of the fastest-growing social media platforms with 1.38 billion monthly active users, Instagram is one of the most effective marketing tools that help businesses of all sizes promote…
International SEO Best Practices | BrightEdge
Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We put together…
Using Web Scraping for Better SEO
The best content you have right now does not guarantee search traffic. But knowing Google analytics or understanding the crawlability of your site will help you improve your search engine…
Long-Tail Keywords: A Comprehensive Guide [Updated for 2022]
Updated: February 2022 Long-tail keywords account for over 90% of search queries. Accessing that traffic pool can be incredibly profitable. The good news is that identifying, targeting and ranking for…
10 Tips for a Catchy, SEO-Ready Blog Post
Search engine optimization (SEO) gives your blog posts an effective boost and a chance to earn a place on the first pages of popular search engines like Google or Bing.…
The Importance of a Digital Marketing Plan for Local Companies
Digital marketing has become an essential pursuit for any business looking to succeed. With the web now serving as the primary mode of interaction between customers and companies, building a…
SEO Tips for Online Restaurants and Bakeries
Search engine optimization (SEO) is an effective and low-cost marketing strategy you can use to gain more organic traffic. SEO helps you improve your rankings on search engines and increase…
7 SEO Myths and the Truths Behind Them
Search engine optimization (SEO) is one of the best digital marketing methods you can use to grow your website traffic and sales. But SEO is harder to execute than most…
Google Algorithm Updates: A Running Timeline of Major Changes
Latest Google algorithm updates: Product Review Updates (April, December 2021) Page Experience Update (2021) Core Updates (June, July, November 2021) Core Update (December 2020) Core Update (May 2020) Core Update…
Improve Engagement and Rankings with Meta Descriptions
What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users…
What Is Pogo-Sticking in SEO and How Do You Fix It?
If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is…
How to Optimize for the Google 3-Pack?
What is Google 3-Pack? The 3-Pack is Google’s method used to display the top three results for local SERP results. It references the user’s location to make the search more…
How To Implement Search Intent in Your SEO Strategy
Since search engine optimization (SEO) is about reaching people with relevant content, it’s also crucial to know what people are searching for. The success of an SEO strategy depends on…
Importance of Content Marketing for eCommerce Brands
A few years ago, content marketing was nothing more than an exciting new way of marketing for eCommerce. Today, it has evolved into a marketing powerhouse required for every business…
How Efficient Site Structure Can Boost SEO Rankings
Search engine optimization (SEO) is one of the primary online marketing strategies entrepreneurs prefer to implement for their businesses. If you have an official site, you can optimize it for…
Quick SEO Tips for Your Website in 2022
Is a powerful website for your business enough? Many people go to great lengths to create a website that reflects their aims and goals. However, in today’s competitive world, this…
SEO Roundup: News and Updates from the Last Two Weeks
Search engine optimizers had their work cut out for them in 2021, with an array of hefty updates to contend with. In contrast, the first half of January has been…
The Top 5 Bad SEO Practices That Affect Your Ranking
Only an optimized website can climb up the search rankings. And you need good search engine optimization (SEO), decent keywords and quality websites for link building to achieve this. Such…
Four Imperatives for Successful SEO Execution in 2022
On Tuesday, January 25 at 11:00 am PST / 2:00 pm EST, BrightEdge is hosting an instructional webinar, SEO Pro Tips for Success in 2022, with useful pointers on SEO…
10 Common Myths About Content Marketing
Content marketing is having its moment; however, it is still undervalued and misunderstood to a large extent. Blogging became mainstream almost a decade ago. Since then, for most businesses, content…
New Features and Resources from Google Put a Spotlight on Local News
Judging by efforts both official and experimental, Google seems to be placing increased emphasis on local search. We have seen indications of this emphasis in different ways in our own…
Good vs Bad Links: How To Identify Quality Links
“To get a higher ranking, you need to build links.” We’re sure you’ve heard experts making this recommendation. And it’s 100 percent effective if you do it right, but not…
What Is Page Experience and How Does It Affect Your SEO?
Wondering what the Google Page Experience Update in 2021 was all about? It’s not that complicated: All the update asks from you is to make your website easy for your…
10 Tips for Successful Local SEO for Small Businesses
Local search engine optimization (SEO) is the process of optimizing a website to be found in local search results. Businesses that operate in a specific location and want to be…
7 Ways To Boost Search Engine Marketing for Video Content
One billion hours. That is the total length of all the videos seen by YouTube users worldwide each day. Already, the amount of video content on the internet outnumbers written…
How To Improve Your SEO With Topic Clusters
The concept of topic clusters isn’t new for content creators and marketing specialists. Combining related content assets in groups boosts user engagement and pleases search engines, providing highly organized website…
13 Design and Content Tips for an SEO-Friendly eCommerce Site
The eCommerce industry has witnessed tremendous growth as more people realize the ease of shopping online and getting stuff delivered to their doorstep. If you are planning to launch an…
7 Types of Visual Content That Boost Your Traffic
Content marketing as an effective engagement tactic remains on the rise and won’t be going anywhere anytime soon. Naturally, this means that you have to re-evaluate your current strategies and…
Seven Benefits of Chatbots to Your Site’s SEO and User Experience
Chatbots are for websites what marketing is for brands – absolutely essential. Research shows that chatbot adoption as a brand communication channel has risen by a whopping 92 percent since…
Google Algorithm Update Recalibrates Local Search
At the beginning of December, Google rolled out an algorithm update that is proving to be the most significant update to local search in several years. The search giant confirmed…