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Expired Domains And Google Ranking Bonus?
In a Google Office-hours hangout Google’s John Mueller answered whether reviving content on a parked domain would have any kind of ranking advantage. Google’s John Mueller explained how Google handles…
A 2021 update on mobile-indexing | Google Search Central Blog
Friday, November 26, 2021 We first started working on mobile-first indexing a number of years ago. Since then, we’ve switched to indexing the majority of web pages with Googlebot-Smartphone. Our…
What They Are and How to Get Search Traffic From Them
People often say that long-tail keywords are easier to rank for and convert better. But is this actually true? It depends. There are two different types of long-tail keywords, and…
WordPress 5.9 Rushed “In A Dangerous Way” Is Now Delayed
WordPress recently decided that the third major version release for 2021 will be delayed to January 25, 2022. The project had fallen significantly behind to such an extent that core…
Building A Keyword Strategy For Comparison Content
Whether you’re optimizing a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating comparison…
11 Powerful Content Marketing Ideas for 2021 (With Examples)
There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start…
New Tools & Best Practices
Since their 2015 debut, Facebook Lead Generation Forms (LGFs) have been a powerful tool for direct response marketers. For the first time, Facebook marketers could harness the power of the…
Google Explains How To Hide A Website From Search Results
Google says the best way to hide a website from search results is with a password, but there are other options you can consider. This subject is spotlighted in the…
A Data Science Approach To Optimizing Internal Link Structure
Getting the internal linking optimized is important if you care about your site pages having enough authority to rank for their target keywords. By internal linking what we mean are…
Google Ads App Updated With 3 New Features
The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. With the Google Ads app,…
Design Mistakes That Can Ruin Your Site’s SEO
Many designers and artists consider their craft to be above all the laws of search engine optimization (SEO). But an article published by the Association for Computing Machinery suggests that…
11 Steps to a Google Algorithm Resistant Strategy
Google’s algorithm updates can make it feel as though the search engine is punishing publishers for mysterious reasons. Website rankings are never guaranteed. Even so, you can improve the stability…
Data Breach Spreads To Six Web Hosts
The GoDaddy data breach that affected up to 1.2 million web hosts has expanded to six more web hosts serving customers worldwide. The six additional compromised web hosts are resellers…
How to Measure the Quality of Your SEO Traffic Using Google Analytics
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Before you start reading, I’ll forewarn…
17 Tactics to Create Engaging & SEO-Friendly Content
The formula to creating strong online copy is simple: Create for the user first, and the search engines second. But problems lurk. Sometimes a writer is focused solely on the…
Is It A Google Ranking Factor?
If you have two internal links on a single page both linking to another page on your website, does Google value one more than the other? And can you use…
Gen Z Is Our Fastest Growing Audience
LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation. Gen Z, also referred to as “Zoomers,” is comprised of…
What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?
In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes: “Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods. I…
8 Effective Marketing Channels in 2021 (And How We Use Them)
Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ…
A Marketer’s Guide To NFTs And The Metaverse
Imagine your avatar walking into a digital wine shop and talking to an avatar wine expert to get some questions answered. You order the wine and have it shipped to…
How To Relaunch Your Website and Revamp Your Content Without Losing Rankings
Revamping your website is going to have a number of unique challenges that differ from completely migrating the website to a new URL. Regardless of the situation, there needs to…
Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described
Over one million GoDaddy hosting customers suffered a data breach in September 2021 that went unnoticed for two months. GoDaddy described the security event as a vulnerability. Security researchers indicate…
What’s the Ideal Blog Post Length for SEO?
Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow…
What Is The Best Title Tag Length For SEO?
Google’s John Mueller answered a question in a recent Google SEO Office-hours hangout about what the ideal length for a title tag is for SEO and ranking purposes. The person…
Republished Reviews Not Suitable For Rich Results
Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. In order for a webpage to show…
How to Maximize Your PPC Performance in 2022
Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero’s “Top 25…
5 Essential Enterprise SEO Trends To Watch In 2022
Over the last year, the role of enterprise SEO across every type of business and industry has become the number one area of focus. As the most cost-effective way for…
New Marketing Ideas, Strategies & Channels For 2022 [Webinar]
Do you want to take your marketing campaigns to the next level but are overwhelmed by all the different options? Feel like you can never generate enough leads or track…
Are .edu Links A Google Search Ranking Factor?
If ever there was one Google ranking factor that should be easy to prove or disprove, it’s .edu links. Right? Well, not so much. Misinformation and theories about what may…
Is Using Google Analytics A Search Ranking Factor?
Raise your hand if a client or your boss has ever asked you to put Google Analytics on their website to help improve rankings? 🙌 Google Analytics isn’t just for…