Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. This topic came up in a discussion during…

WordPress 5.9 code-named Josephine has been released. The big news about 5.9 is that Gutenberg finally has full site editing capabilities which means that Gutenberg is ready to be used…

For SEO experts, Google’s core updates are a way of life. They will happen at least once – if not multiple times – a year. Naturally, there will be winners…

By now, most advertisers are aware of the potential Facebook offers as a lead generation channel. Whether you’re a mom-and-pop retail store or a massive multinational conglomerate, chances are that…

Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase…

What SEO considerations should you factor into your rebrand planning process? This question comes from Tyler, who attended a recent SEJ webinar and asked, “Recently, we had a client rebrand…

YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. Many may be disappointed to hear that…

We’re constantly hearing about new updates to Google’s algorithm, and some are more impactful than others. It can be difficult to separate the buzz from actionable insight. This past year,…

When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are…

Google’s John Mueller provided answers to the problem of whether to create international sections within an existing site or to build entirely new sites. I asked an international SEO his…

Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. This is stated by Google’s…

This week’s Ask An SEO question comes from Arvin from Vancouver, Canada, who wrote: “One of our competitors has gotten tons of backlinks from unrelated posts including forums like that…

Link building is very time-consuming. Just securing 10-20 links a month can be mind-numbing. By aligning resources, PureLinq created a link building program that provided up to a 90% response…

Optimizing your site and webpages for search is complex enough without the additional regulatory concerns and other challenges inherent to the financial industry. Digital governance, consumer privacy and trust, information…

If you want to share information with someone, tell it to them. If you want that person to retain that information, tell a visual story with an infographic. Infographics are…

You can transform your business into a content publishing powerhouse by answering one question: Should you spend your time churning out broad, general content to fill keyword gaps, or should…

To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus your efforts for maximum…

The days of confusing drafts and experiments in Google Ads are over. Google launched a much-needed update to this testing feature in the online interface, and the new experience is…

Tired of following the same link building strategy only to keep getting identical, never-changing results like some odd, SEO groundhog day? Ready to spend less time working and more time…

You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible box. The notification bell…

Inbound links are a ranking signal that can vary greatly in terms of how they’re weighted by Google. One of the key attributes that experts say can separate a high…

Latent semantic indexing (LSI) is an indexing and information retrieval method used to identify patterns in the relationships between terms and concepts. With LSI, a mathematical technique is used to…

Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are detected. This topic is discussed by…