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If ever there was one Google ranking factor that should be easy to prove or disprove, it’s .edu links. Right? Well, not so much. Misinformation and theories about what may…

Raise your hand if a client or your boss has ever asked you to put Google Analytics on their website to help improve rankings? 🙌 Google Analytics isn’t just for…

Expertise, authoritativeness, and trustworthiness (E-A-T) are important to Google. This is inarguable. In fact, E-A-T is such an essential element in how Google perceives web content that it’s mentioned 135…

Hello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022. I recognize most of us…

Technology and evolving consumer behaviors are making content creation increasingly challenging. And if content doesn’t perform, it impacts ROI – big time. Everyone involved in the content marketing process –…

YouTube SEO can help your content reach a wider audience by actively targeting people who are searching for your videos. First, you have to identify what topics people are searching…

Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. According to Google’s data, 53% of consumers…

Is AMP on its way to getting cancelled? Twitter confirms it intends to drop support for the Google-backed format by the end of the year. In an updated developer document…

According to Ahrefs, 91% of web content does not drive organic traffic from Google. That’s surprising. We also know that content marketing makes up the highest budget share for SEO…

How to evaluate a site for “quality” is among the most misunderstood concepts in SEO. Getting this wrong can result in you leaving sites out that can drive ranking, or…

Jawed Karim, co-founder of YouTube, makes his feelings known about the removal of dislikes saying it’s not a good idea for creators. Karim shared his thoughts on YouTube itself, but…

In a Google SEO office-hours hangout Google’s John Mueller was asked whether rel canonical or the noindex tag was the best approach for dealing with duplicate and thin content in…

Many large organizations already know it to be true: WordPress is a great CMS solution. So what do enterprises need to know about WordPress SEO to be successful? Shelly Fagin,…

It’s impossible to identify how effectively a website or landing page addresses a searcher’s intent without a means to measure the user’s attention – or engagement. I regularly see bounce…

Two billion monthly active users. Exceptionally high open rates within minutes of messages being sent. Algorithm free allowing full audience access. WhatsApp marketing sounds like a dream, doesn’t it? Yet…

Want to find high-intent keywords by using proven, effective methods? Wish you could establish a simple yet powerful keyword strategy to help your target audience find you faster? You can…

Struggling to come up with new content for PPC ads? Not sure what else to add to your landing page to help convince users to convert? Wondering how to expand…

Freelancing is often romanticized and seen as an escape from an annoying boss who doesn’t value you. But often, when people start working for themselves they quickly realize that they…

Google added documentation for what appears to be a new feature called Translated Results. Translated Results is a feature that will automatically translate and rank web pages that are in…

Google is giving everyone advance notice that a broad core algorithm update will be released later today. Later today, we are releasing a broad core update, as we do several…

Google Analytics is the website and marketing measurement platform of choice for many. New reports and tools are added on a regular basis. Plus, we can connect other Google data…

What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage. The post Outbound Links Strategy: When,…